Social Media Marketing

Experience Required: 2–3 Years
Location: India (On-site)
Employment Type: Full-Time

Job Overview

We are seeking a creative and performance-oriented Social Media Marketing Executive with 2–3 years of experience to manage and grow our digital presence in the Delhi NCR market. The ideal candidate should have strong expertise in content strategy, paid advertising, audience targeting, and analytics-driven campaign optimisation.

Key Responsibilities

• Develop and execute social media strategies tailored for the Delhi NCR market
• Create engaging content for Instagram, Facebook, LinkedIn, YouTube & X (Twitter)
• Plan and manage monthly content calendars
• Run and optimize paid campaigns (Meta Ads, Google Ads, LinkedIn Ads)
• Generate leads and improve cost per acquisition (CPA)
• Monitor analytics and prepare weekly/monthly performance reports
• Conduct competitor analysis (local & national brands)
• Coordinate with designers, content creators & marketing team
• Manage influencer collaborations (Delhi-based influencers preferred)
• Handle community management (comments, messages, reviews)

Required Skills

• 2–3 years of hands-on experience in Social Media Marketing
• Strong knowledge of Meta Ads Manager & Google Analytics
• Experience in lead generation campaigns
• Proficiency in Canva or Adobe tools
• Strong English communication skills (Hindi preferred)
• Understanding of Delhi NCR consumer behaviour
• Data-driven mindset with strong analytical skills

Qualifications

• Bachelor’s degree in Marketing, Business, Mass Communication or related field.

Key Performance Indicators (KPIs)

• Engagement rate & follower growth
• Cost per Lead (CPL)
• ROAS (Return on Ad Spend)
• Conversion rate from campaigns
• Increase in brand visibility within Delhi NCR

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

• Social media marketing: 1 year (Required)

Location:

• Nehru Place, Delhi, Delhi (Required)

Work Location: In person