Social Media Marketing & Ads Expert (On-Site)

About the Role

We are looking for a results-driven Social Media Marketing Expert & Paid Ads Specialist to manage and scale our online presence. The ideal candidate must have strong expertise in Facebook, Instagram, and Google Ads, along with a strategic mindset to collaborate with SEO teams for overall digital growth.

Key Responsibilities- Social Media Management

• Manage and grow accounts on Facebook & Instagram
• Create monthly content calendars (posts, reels, stories)
• Write engaging captions and plan viral content strategies
• Monitor engagement, comments, and inbox messages

Paid Advertising (Core Focus)

• Plan, launch, and optimize campaigns on:
• Facebook Ads Manager
• Instagram Ads
• Google Ads (Search, Display, YouTube)
• Conduct audience research and competitor analysis
• Perform A/B testing (creatives, copy, audiences)
• Retargeting campaigns (Pixel & conversion tracking setup)

Performance Benchmarks & KPIs

Candidates must understand and aim to improve:

• CTR (Click-Through Rate): 2% – 5%+
• CPC (Cost Per Click): Optimized & decreasing over time
• Conversion Rate: 3% – 10%+ (depending on industry)
• ROAS (Return on Ad Spend): Minimum 2x–4x
• Lead Cost Reduction: Continuous improvement
• Engagement Rate Growth (monthly increase)

Post-Ad Execution Responsibilities

After running campaigns, you must:

• Analyze campaign performance (daily/weekly reports)
• Identify winning ads and scale budgets accordingly
• Pause underperforming ads quickly
• Optimize landing pages (in collaboration with team)
• Improve audience targeting using data insights
• Set up proper funnels (Awareness → Consideration → Conversion)

Collaboration with SEO & Web Team

• Work closely with SEO specialists to:
• Align ad campaigns with targeted keywords
• Improve landing page SEO for better conversions
• Optimize website speed & user experience
• Suggest blog/content ideas based on ad insights
• Ensure tracking tools are properly integrated (Google Analytics, Pixels)

Required Skills

• Strong grip on:
• Facebook Ads Manager
• Instagram Marketing
• Google Ads
• Knowledge of:
• Conversion tracking & pixels
• Funnels & customer journey
• Canva / basic design tools (preferred)
• Understanding of SEO basics (on-page + keyword strategy)
• Data-driven mindset with analytical skills
• Desiging Ads

Bonus Skills (Preferred)

• Experience with eCommerce campaigns
• Video ad strategy (Reels/Shorts)
• Copywriting for ads
• Familiarity with tools like Google Analytics, Tag Manager

Job Types: Full-time, Contract
Contract length: 6 months

Pay: Rs35,000.00 - Rs55,000.00 per month

Work Location: In person