Social Media Marketing & Content Specialist

Job Summary
We are seeking an energetic and detail-oriented Social Media Marketing & Content Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your creativity and strategic mindset will help us connect authentically with our audience, boost brand awareness, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in a dynamic environment.

Responsibilities

• Organized and able to manage multiple platforms consistently
• Highly comfortable with technology and social platforms
• Develop and execute innovative social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, blog posts, and multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media operations with scheduling tools such as Hootsuite and Buffer, ensuring consistent posting and timely responses to audience interactions.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activity; leverage insights to refine content strategies.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences and achieve campaign goals.
• Optimize content for SEO by conducting keyword research and applying best practices for web analytics using Google Analytics and web analytics tools.
• Collaborate with cross-functional teams including public relations, branding, e-commerce, and digital marketing to align messaging and maximize campaign impact.
• Proofread all content for accuracy, clarity, and brand consistency before publication; ensure adherence to branding guidelines.
• Track performance metrics regularly; prepare reports on engagement rates, reach, conversions, and ROI to inform future strategies.
• Foster strong relationships with influencers, partners, and community members to enhance brand reputation and expand outreach.

Qualifications

• Proven experience in social media marketing, content creation, or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite; experience with video editing is a plus.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Strong understanding of branding principles, public relations strategies, and relationship management skills.
• Ability to produce engaging multimedia content including photography and short videos tailored for various platforms.
• Excellent proofreading skills with keen attention to detail; ability to adapt tone for different audiences.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms is highly desirable.
• Knowledge of e-commerce platforms or online retail environments is a plus. Join us as a Social Media Marketing & Content Specialist if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help us build meaningful connections with our audience while advancing your career in a vibrant team environment.

Pay: From $20.00 per hour

Work Location: In person