Social Media & Marketing Coordinator

Job Summary
We are seeking an energetic and detail-oriented Social Media & Marketing Coordinator to elevate our brand presence across digital platforms. In this dynamic role, you will craft compelling content, manage social media channels, and execute innovative marketing strategies to engage our audience and grow our online community. Your creativity and analytical skills will drive brand awareness, foster relationships, and support our overall marketing goals. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced environment dedicated to growth and innovation.

Duties

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost engagement and brand visibility.
• Create, curate, and schedule engaging content including graphics, videos, blog posts, and photography that align with branding guidelines and marketing campaigns.
• Utilize tools like Hootsuite or Buffer for efficient social media management, scheduling posts, monitoring activity, and analyzing performance metrics.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity to inform content creation and engagement tactics.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI while optimizing ad performance through targeted keyword research.
• Collaborate with the design team using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually appealing graphics and multimedia content.
• Analyze web analytics with Google Analytics and web analytics tools to evaluate campaign effectiveness, track engagement metrics, and refine strategies accordingly.
• Engage with followers by responding to comments, messages, and reviews promptly to foster strong relationship management.
• Support public relations efforts by coordinating media outreach, press releases, and community events that enhance brand reputation.
• Assist in e-commerce initiatives by creating promotional content that drives online sales and enhances user experience.

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in social listening tools such as Hootsuite or Buffer for monitoring online conversations.
• Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, and the broader Adobe Creative Suite for content creation.
• Knowledge of SEO best practices along with keyword research techniques to improve content visibility.
• Experience managing Facebook Advertising campaigns along with understanding of digital marketing strategies across multiple platforms.
• Familiarity with web analytics tools like Google Analytics to measure campaign performance effectively.
• Strong written communication skills with excellent proofreading abilities to ensure high-quality content.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Passion for branding, relationship management, social media marketing, video editing, photography, and e-commerce trends is highly desirable. Join us as a vital part of our creative team where your innovative ideas will shape our digital voice! This is more than just a job — it’s an opportunity to grow your skills while making a meaningful impact on our brand’s journey forward!

Job Types: Full-time, Part-time, Contract

Pay: $350.00 - $400.00 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person