Social Media Marketing Lead

Social Media Marketing Hire— CPG Startup

Location: Remote / Hybrid
Compensation: $17/hr + Equity
Stage: Early-stage, high-growth consumer brand

About Us

We’re building a next-generation CPG brand designed for how consumers actually discover, engage, and buy today—through content, community, and culture. Social is not a channel for us; it is the growth engine.

We’re looking for a Social Media Marketing Lead who wants to operate like an owner, build from zero to scale, and define the voice and presence of a brand that people genuinely care about.

The Role

This is not a “post 3x a week” job. You will architect and execute a high-frequency, high-impact content engine across platforms (TikTok, Instagram, etc.), with a focus on constant iteration, speed, and learning.

You will own everything from strategy → ideation → execution → performance.

What You’ll Do

1. Own the Content Machine

• Develop and execute a daily posting strategy (often multiple posts per day)
• Rapidly test formats, hooks, and trends to identify breakout content
• Build repeatable content series and scalable creative frameworks

2. Lead Creative Strategy

• Define the brand voice, tone, and visual identity across social
• Translate product + brand insights into engaging, platform-native content
• Stay ahead of trends and adapt them quickly and authentically

3. Execute End-to-End Content

• Shoot, edit, and publish content natively (mobile-first, scrappy, fast)
• Write compelling hooks, captions, and CTAs optimized for engagement
• Balance speed with quality—perfection is not the goal, performance is

4. Build UGC Flywheels

• Source, manage, and scale user-generated content
• Develop systems to incentivize and repurpose customer content
• Identify and onboard creators who align with the brand

5. Drive Partnerships & Collabs

• Identify and execute brand collaborations and creator partnerships
• Build relationships with micro-creators and emerging voices
• Turn partnerships into high-performing content, not just awareness plays

6. Measure, Learn, Iterate

• Track performance across content and platforms
• Obsess over metrics: views, watch time, saves, shares, conversion signals
• Continuously refine strategy based on what actually works

Who You Are

• Builder mindset: You want to create something from scratch, not maintain something existing
• High agency: You don’t wait for direction—you see opportunities and act
• Chronically online (in a good way): You understand internet culture intuitively
• Fast executor: You can ideate and ship content in hours, not weeks
• Creative + analytical: You balance instinct with data
• Comfortable on camera (bonus): You’re willing to be part of the content if needed

Requirements

• Proven track record growing social accounts (personal or brand)
• Deep understanding of TikTok and Instagram content dynamics
• Strong content creation skills (shooting, editing, storytelling)
• Experience with UGC and/or influencer collaborations
• Ability to operate in ambiguity and move quickly

What Makes This Role Different

• You are not joining a team—you are building the function
• Direct impact on brand growth and trajectory
• High ownership, high visibility, high upside
• Equity compensation aligned with long-term value creation

Who Should Apply

• Creators who’ve grown their own accounts and want to build a brand
• Early employees from fast-growing consumer startups
• Social strategists tired of slow, corporate environments
• Anyone who believes content is the most powerful distribution channel today

How to Apply

Send:

• Links to accounts you’ve grown or content you’ve created
• A brief note on how you would approach growing a CPG brand from 0 → 100K followers
• (Optional) 3 content ideas you’d test in your first week

This is a rare opportunity to own social from day one and turn it into a true competitive advantage. If you’re excited by speed, creativity, and building something that matters—this role is for you.

Pay: $17.00 per hour

Expected hours: 8.0 per week

Work Location: In person