Social Media Marketing Manager

Social Media Marketing Manager (META-Certified)

Location: Bahria Phase 8 Rawal Pindi, Islamabad
Organisation: Forgotten Women (UK Charity No. 1169466)
Department: Digital & Communications
Reports to: Country Director
Contract: Full-time

⭐ About Forgotten Women

Forgotten Women is an international women-led charity based in the UK, delivering emergency relief and long-term empowerment projects worldwide. Our digital presence is one of the most important assets we have. We run high-impact campaigns across Facebook, Instagram, TikTok, YouTube, and other platforms to raise critical funds for women in crisis zones.

We are now recruiting a highly skilled, META-certified Social Media Marketing Manager to take full ownership of our social media ecosystem and digital advertising outputs.

This is a senior, specialist role, responsible for protecting, managing, and growing the digital platforms that drive our fundraising and public engagement.

⭐ About the Role

The Social Media Marketing Manager will be responsible for:

• Managing and protecting the organisation’s digital assets, including Meta Business Manager, Ads Manager, and all social media pages.
• Leading paid advertising across Facebook, Instagram, TikTok, and other key channels.
• Ensuring full compliance with Meta policies to prevent account blocks, restrictions, and performance issues.
• Executing high-quality, high-return fundraising and awareness campaigns.
• Working closely with UK HQ to align messaging, branding, and strategy.

This role is critical to the stability and success of Forgotten Women’s fundraising operations.

⭐ Key Responsibilities

1. Meta Ads Management

• Manage Meta Business Manager and Ads Manager with full compliance.
• Build, launch, monitor, and optimise paid campaigns across Facebook and Instagram.
• Maintain strong structure: tracking, events, pixels, conversions, and CAPI.
• Prepare monthly performance reports and growth plans.

2. Compliance & Risk Management

• Ensure 100% adherence to Meta’s advertising policies.
• Immediately investigate and resolve any warning, restriction, or compliance issues.
• Manage appeals and reinstatement processes if accounts are flagged or blocked.
• Implement a strict quality-control system to prevent repeated violations.

3. Content Strategy & Social Media Management

• Manage daily posting, scheduling, and platform growth across Facebook, Instagram, TikTok, and YouTube.
• Work with the UK Digital Team to ensure brand consistency and campaign accuracy.
• Oversee creative assets for ads: copywriting, visuals, hooks, thumbnails, and storytelling.

4. Analytics & Performance

• Track KPIs including reach, CTR, ROAS, conversions, engagement, CPC/CPM.
• Use Meta Analytics, Google Analytics, and TikTok Insights to improve performance.
• Identify growth opportunities, best-performing content, and audience insights.

5. Team Collaboration & Oversight

• Coordinate with Pakistan and UK teams regarding content, approvals, and campaign rollouts.
• Provide training to junior team members on compliance and advertising best practices.
• Lead crisis recovery and ensure digital safeguards are in place at all times.

⭐ Person Specification

Essential

• META Certified (Meta Certified Digital Marketing Associate, Media Buying, or similar).
• Minimum 4+ years professional experience running paid ads across Facebook/Instagram.
• Proven ability to recover restricted accounts and maintain compliance.
• Strong understanding of Meta Business Manager, Ads Manager, Events Manager, Pixels, and CAPI.
• Advanced analytical skills with the ability to manage high-budget campaigns.
• Experience managing multi-platform organic content strategy.
• Excellent communication, organisation, and problem-solving skills.

Desirable

• Experience working with charities, humanitarian campaigns, or Islamic fundraising.
• Experience with TikTok Ads, Google Ads, and multi-channel paid media.
• Graphic design or video editing skills are a plus.

⭐ Safeguarding & Values

All digital activity must uphold Forgotten Women’s safeguarding standards and dignity-first approach. The postholder must operate with high integrity, accountability, and respect for all communities.

⭐ How to Apply

Send your CV, portfolio of campaigns managed, and evidence of Meta Certification

Job Type: Full-time

Pay: Rs150,000.00 - Rs250,000.00 per month

Work Location: In person