Social Media Marketing Manager – Performance Marketing

Location: Lahore | Onsite - Pine Avenue Near Lakecity.

Type: Full-time 10 am to 7 pm Monday till Saturday

Salary Range: PKR 80,000 – 150,000 /month

What You’ll Own:

- End-to-end performance marketing across Meta, Google, TikTok, YouTube

- Managing 10L+ PKR monthly ad budgets with clear ROAS/CAC targets

- Full-funnel strategy: from awareness reels to retargeting & conversion

- Social media growth + content direction that actually sells

- Tracking, analytics & reporting via GA4, GTM, Pixel, CAPI

- Driving online leads & offline footfall for retail + Expo events

You Should Have:

- 4-6 years in digital marketing, 2+ years in performance marketing

- Proven wins with e-commerce/retail/lifestyle/furniture brands in PK

- Hands-on with Meta Business Suite, Google Ads, GA4, GTM, Looker Studio

- Strong grip on A/B testing, audience strategy, creative hooks that convert

- Can explain attribution & connect online ads to store sales

- Bonus: Expo/event campaign experience, agency or in-house brand background

KPIs You’ll Be Measured On:

1. Revenue from paid channels & blended ROAS

2. Cost per qualified lead for retail/Expo

3. Social engagement quality + follower growth

4. Speed of testing & creative iteration

Job Type: Full-time

Pay: Rs80,000.00 - Rs150,000.00 per month

Work Location: In person