Social Media Marketing Specialist

Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for social media and digital marketing, with a strong ability to engage audiences and enhance our brand presence across various platforms. This role requires a blend of strategic thinking, creativity, and analytical skills to effectively manage our social media channels and drive engagement.

Duties

• Develop and implement comprehensive social media strategies that align with our overall marketing goals.
• Create engaging content tailored for different platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing multiple accounts efficiently.
• Conduct SEO and keyword research to optimize content for search engines.
• Monitor social media trends and conduct social listening to stay ahead of industry developments.
• Analyze performance metrics using Google Analytics and web analytics tools to measure the effectiveness of campaigns.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage relationships with influencers and public relations efforts to enhance brand visibility.
• Execute Facebook Advertising campaigns to promote products or services effectively.
• Engage in content creation, including photography, video editing, and proofreading to ensure high-quality output.
• Maintain brand consistency across all social media channels while adapting messaging for specific audiences.

Experience
Candidates should possess the following skills and experience:

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator.
• Familiarity with digital marketing principles, e-commerce strategies, and branding techniques.
• Strong understanding of public relations practices and relationship management.
• Experience in content creation, including writing, video editing, and photography.
• Knowledge of social media marketing best practices, including SEO techniques and keyword research.
• Ability to analyze data from web analytics tools to inform strategic decisions. If you are passionate about leveraging social media to build brand awareness and engage audiences creatively, we encourage you to apply for this exciting opportunity as a Social Media Specialist.

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person