Social Media Marketing Specialist

Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role is essential in enhancing our online presence, engaging with our audience, and driving brand awareness through effective social media strategies. If you thrive in a fast-paced environment and are eager to contribute to our brand’s success, we want to hear from you.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand visibility and engagement across various platforms.
• Create, curate, and manage published content (images, video, written) that aligns with our branding and marketing goals.
• Conduct SEO and keyword research to optimize content for search engines and enhance discoverability.
• Utilize tools such as Hootsuite, Content Studio, and Adobe Creative Suite for scheduling posts, analyzing performance metrics, and managing campaigns.
• Monitor social media channels for trends and insights through social listening techniques to inform strategy adjustments.
• Analyze web analytics using Google Analytics to track performance metrics and report on campaign effectiveness.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner while fostering relationships with the online community.
• Collaborate with the public relations team to ensure cohesive messaging across all channels.
• Assist in graphic design projects using Adobe Photoshop and Adobe Illustrator for promotional materials.
• Create video content for social media platforms, ensuring high-quality production standards.

Qualifications

• Proven experience in social media management or digital marketing with a strong portfolio showcasing content creation skills.
• Proficiency in SEO practices, keyword research, web analytics, and e-commerce strategies.
• Familiarity with social media advertising tools such as Facebook Advertising to run targeted campaigns effectively.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and video editing software.
• Excellent proofreading skills with attention to detail in all written communications.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong relationship management skills with the ability to engage effectively with diverse audiences.
• A creative mindset paired with analytical skills to evaluate campaign performance and make data-driven decisions. Join us as we continue to grow our brand's online presence! If you are passionate about social media marketing and eager to make an impact through innovative strategies, we encourage you to apply.

Job Type: Part-time

Pay: $21.94 - $25.83 per hour

Expected hours: 2 – 4 per week

Work Location: Remote