Social Media Marketing Specialist

ROLE OVERVIEW
We are seeking a creative and results-driven Social Media Specialist to join our dynamic spa team! We are a locally owned and operated skincare studio located in Glendale, AZ, specializing in full body waxing, laser hair removal and skincare treatments. The ideal candidate will have a passion for social media and a strong understanding of digital marketing strategies. This role involves developing and implementing engaging content across various platforms, managing social media campaigns and analyzing performance metrics to enhance our online presence. The Social Media Specialist will play a crucial role in building brand awareness, fostering community engagement, and making a direct impact on our growth as a business.

WHAT YOU'LL DO

• Content Creation & Scheduling: Plan a monthly content calendar and create/edit compelling, on-brand posts/reels/stories for various platforms, including Instagram/Facebook/TikTok. Monitor social media channels for trends, audience engagement, and brand mentions through social listening. Collaborate with Spa Director and staff to ensure a consistent presence and cohesive aesthetic.
• Ad Campaigns: Develop and execute social media strategies that align with overall marketing goals. Manage monthly ad spend across social platforms, optimizing campaigns for reach, engagement and conversions. Help develop seasonal promotions and marketing initiatives to attract new clients.
• Community Engagement: Monitor comments and messages, ensuring timely and professional responses.
• Website & SEO: Keep our WordPress site updated with content/landing pages and optimize for SEO and keyword search to drive traffic from search engines.
• Creative Campaigns: Develop seasonal promotions and marketing initiatives to attract new clients.
• Analytics & Reporting: Track web performance, provide insights, and adjust strategies for continual growth using tools like Google Analytics, as well as social media metrics.

WHAT WE'RE LOOKING FOR

• Proven experience in social media management, SEO and digital marketing.
• Strong skills in content creation with an emphasis on design and video editing capabilities. Must provide a portfolio showcasing skillset.
• Familiarity with tools for scheduling posts and managing multiple accounts efficiently.
• Familiarity with WordPress and Meta Ads Manager
• Knowledge of branding principles and how they apply to social media strategies.
• Proficiency in photography for capturing high-quality images for posts.
• Excellent communication skills with attention to detail in proofreading written content.
• Creative thinker with an eye for brand voice and audience engagement
• Organized, proactive, and able to manage multiple tasks efficiently
• Ability to work collaboratively within a team environment while also being self-motivated. If you are passionate about leveraging the power of social media to drive brand success and engage audiences creatively, we encourage you to apply for this exciting opportunity.

WHY WORK WITH US

This role offers the opportunity to shape our brand’s digital presence and make a direct impact while maintaining part-time flexibility. You’ll have creative freedom to bring your ideas to life while managing a healthy ad budget.

HOW TO APPLY

Send your resume + portfolio of past work (campaigns, content, analytics) and a short cover letter explaining why you’re the right fit for this role.

Job Type: Part-time

Pay: $35.00 - $38.00 per hour

Expected hours: 12 – 13 per week

Benefits:

• Flexible schedule

Application Question(s):

• Do you have experience in SEO, WordPress, Meta Ads Manager and content creation calendar tools?

Experience:

• Social media marketing: 1 year (Preferred)

Ability to Commute:

• Glendale, AZ 85308 (Required)

Work Location: Hybrid remote in Glendale, AZ 85308