Social Media Marketing Specialist

Job Details
Description

We are looking for a creative and results-driven Social Media Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing social media strategies to enhance brand awareness, drive engagement, and generate leads. This role requires expertise in social media platforms, content creation, and analytics to effectively manage and optimize social media campaigns.

Key Responsibilities

• Strategy Development:
  • Create and implement social media marketing strategies aligned with business goals and target audiences.
  • Develop content calendars and manage the overall social media content strategy.
• Content Creation & Management:
  • Design and produce engaging content for various social media platforms, including text, images, videos, and infographics.
  • Manage and update social media profiles, ensuring consistent branding and messaging.
• Campaign Management:
  • Plan, execute, and monitor social media campaigns to drive traffic, engagement, and conversions.
  • Analyze campaign performance and optimize strategies to achieve desired outcomes.
• Community Engagement:
  • Interact with followers, respond to comments, and engage with the online community to build relationships and enhance brand loyalty.
  • Monitor social media trends and industry developments to stay current with best practices and emerging trends.
• Analytics & Reporting:
  • Track and analyze social media metrics, including engagement, reach, and ROI.
  • Prepare regular reports on social media performance and provide insights and recommendations for improvement.
• Collaboration & Coordination:
  • Work with marketing, design, and content teams to ensure cohesive and effective social media campaigns.
  • Coordinate with external agencies or partners as needed for campaign execution and management.

Requirements
Experience

2-3 years of experience in social media marketing, with a proven track record of successful campaigns.

Skills/Scope

Strong understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their advertising capabilities., Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, social media insights).

Skills & Competencies

Excellent written and verbal communication skills., Creative thinking with a keen eye for design and content., Strong analytical skills and ability to interpret data to drive decision-making., Ability to work independently and manage multiple projects simultaneously.