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Social Media Marketing Specialist
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Elmington Living is a premier property management company based in Nashville, TN. Through managing all of Elmington’s 70+ affordable and conventional owned assets, Elmington Living is committed to providing an unrivaled community experience for residents across the US. Elmington Living specializes in managing multi-family communities through outstanding on-site management and maintenance teams.
POSITION SUMMARY:
The Social Media Marketing Specialist will be the bridge between our corporate marketing department and our onsite leasing teams across the country, bringing creativity, consistency, and compliance to our social media presence.
We’re looking for someone who understands what it’s like to work onsite, loves connecting with teams, and is ready to elevate our online reputation. This is an opportunity to shape how our communities show up across social channels, coach onsite teams on best practices, and support active lease-ups through meaningful and engaging content.
ESSENTIAL JOB FUNCTIONS:
POSITION SUMMARY:
The Social Media Marketing Specialist will be the bridge between our corporate marketing department and our onsite leasing teams across the country, bringing creativity, consistency, and compliance to our social media presence.
We’re looking for someone who understands what it’s like to work onsite, loves connecting with teams, and is ready to elevate our online reputation. This is an opportunity to shape how our communities show up across social channels, coach onsite teams on best practices, and support active lease-ups through meaningful and engaging content.
ESSENTIAL JOB FUNCTIONS:
- Manage and monitor social media content for all Elmington communities via SOCi.
- Serve as the main liaison between corporate marketing and onsite teams, helping them capture authentic, high-quality photography and resident stories.
- Support lease-up communities by ensuring social media strategies are fresh, engaging, and aligned with Elmington’s brand standards.
- Partner with onsite teams to educate and re-engage them on social media use, content ideas, and reputation management best practices.
- Lead response efforts for reviews, collaborating with community managers to understand issues and respond appropriately.
- Establish and maintain brand standards for content, tone, imagery, and posting frequency.
- Provide tips, templates, and creative ideas to improve community engagement and consistency across markets.
- Track and analyze social performance metrics and share actionable insights with leadership.
- Support the creative team in rolling out new campaigns, visuals, and initiatives.
KNOWLEDGE/SKILLS/ABILITIES:
- 1+ year of onsite leasing or property management experience (non-negotiable).
- Working knowledge of Fair Housing advertising guidelines and compliance in multifamily marketing.
- Strong understanding of social media best practices (Instagram, Facebook, TikTok, etc.).
- Experience using SOCi or similar platforms preferred.
- Excellent communication skills with a proactive, problem-solving mindset.
- Ability to build relationships across multiple communities and influence buy-in from onsite teams.
- Highly organized, collaborative, and comfortable working in a fast-paced, creative environment.
- Someone who enjoys helping others learn and succeed.
- Previous experience in a social media, marketing, or digital communications role.
- Knowledge of the multifamily housing industry, particularly lease-ups and reputation management.
- A creative eye for photography, storytelling, and audience engagement.
SPECIFIC EDUCATION OR EXPERIENCE:
- Education: Bachelor's Degree in Marketing, Business Administration, Real Estate, or a related field preferred.
- Experience: Minimum of 3 years of experience in marketing & 1 year on site leasing.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
- Frequently sit, stand and walk.
- Regularly required to talk or hear.
- Frequently required to use hands or fingers to handle or feel objects, tools or controls.
- Occasionally required to climb or balance, stoop, kneel, crouch or crawl.
- Occasionally lift and/or move up to 25 pounds.
- Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus.
- The noise level in the work environment is usually moderate.
- Temperature in the workplace is typically moderate, though the ability to withstand seasonal cold and heat of the outdoors is necessary.
TRAVEL REQUIREMENTS:
- 10% travel required at this time.
The Elmington Experience
We're creating a different kind of company at Elmington. We promise we will never be ordinary, which we hope you can see by this job description. There will be many days you simply aren't comfortable. You will be pushed to accomplish more than you ever thought possible. You will be challenged by your team leader and your peers to achieve more and to find better ways. With that said, we know Elmington is not for everyone. BUT, if you believe in yourself, enjoy a challenge and appreciate working with exceptional people, then Elmington could very well be the last company you ever work for.
Elmington is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Elmington makes hiring decisions based solely on qualifications, merit, and business needs at the time.
We're creating a different kind of company at Elmington. We promise we will never be ordinary, which we hope you can see by this job description. There will be many days you simply aren't comfortable. You will be pushed to accomplish more than you ever thought possible. You will be challenged by your team leader and your peers to achieve more and to find better ways. With that said, we know Elmington is not for everyone. BUT, if you believe in yourself, enjoy a challenge and appreciate working with exceptional people, then Elmington could very well be the last company you ever work for.
Elmington is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Elmington makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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