Social Media Marketing Specialist

Location : Abu Dhabi, UAE

Experience : 2+ Years

Language Requirement : Fluent Arabic & English

Employment Type : Full-time

Elevate the Digital Presence of Abu Dhabi’s Premier Real Estate Firm

Are you a creative storyteller with a passion for the property market? Do you know how to turn followers into leads and content into conversations?

Nationwide Middle East Properties (NWMEA) is seeking a dynamic and bilingual Social Media Executive to take ownership of our digital brand. If you are ready to drive engagement for one of the capital’s most respected real estate agencies, we want to hear from you.

About Nationwide Middle East Properties

Nationwide Middle East Properties (NWMEA) stands as a beacon of excellence in the UAE property sector. Headquartered in Abu Dhabi, we provide comprehensive real estate solutions, from investment consultancy to property management. Our reputation is built on trust, market expertise, and an unwavering commitment to client satisfaction. We foster a corporate culture that values innovation, professional growth, and diversity.

Role Overview

As our Social Media Executive, you will be the digital voice of NWMEA. You will be responsible for curating high-quality content that showcases our premium property portfolio, highlights our market expertise, and engages our diverse audience. This role sits at the intersection of creativity and strategy, requiring a keen eye for aesthetics and a data-driven approach to community growth.

Key Responsibilities

• Strategy Implementation: Develop and execute a comprehensive social media calendar across platforms (Instagram, LinkedIn, Facebook, TikTok) aligned with business goals.
• Content Curation: Create and edit engaging multimedia content (images, Reels, videos, copy) that highlights our listings, team achievements, and market insights.
• Community Management: Actively engage with our online community, responding to inquiries and comments in both Arabic and English to foster trust and brand loyalty.
• Performance Analysis: Monitor social media KPIs, generating monthly reports to analyze growth, engagement rates, and ROI to optimize future campaigns.
• Brand Collaboration: Work closely with the sales and leasing teams to ensure property listings are promoted effectively and align with corporate branding guidelines.
• Trend Monitoring: Stay ahead of social media trends and algorithm updates to ensure NWMEA remains a competitive leader in the digital space.

Qualifications & Requirements

• Experience: Minimum of 2 years of proven experience in social media management or digital marketing (Real Estate experience is a significant plus).
• Language Skills: Must be a fluent Arabic speaker with excellent English proficiency (written and verbal).
• Technical Skills: Proficiency in social media management tools and basic graphic design/video editing skills (Canva, Photoshop, CapCut, etc.).
• Education: Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Soft Skills: Strong organizational skills, creativity, and the ability to work in a fast-paced corporate environment.
• Note: Female candidates are strongly encouraged to apply to foster diversity within our creative team.

Why Join NWMEA?

• Career Growth: Opportunity to work with high-profile real estate projects and grow within a leading organization.
• Competitive Package: Attractive salary and benefits commensurate with experience.
• Dynamic Culture: Join a supportive, high-performing team in a modern work environment.
• Impact: Play a direct role in shaping the public image of a major player in the Abu Dhabi property market.