Social Media Marketing Specialist

Urban SEO is hiring a Social Media Marketing Specialist to run high-performance paid ad campaigns on Meta platforms and manage client social media pages .

This role is on-site and ideal for someone who understands funnels, campaign objectives, and performance marketing, and has proven results running Meta ads for real businesses.

Key Responsibilities:

• Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns for client accounts
• Select and optimize campaigns based on objectives (leads, traffic, conversions, awareness, retargeting, etc.)
• Build, manage, and optimize sales & lead funnels aligned with client goals
• Optimize ad creatives, audiences, budgets, and placements
• Monitor and improve performance metrics such as CPL, CPA, ROAS, and conversions
• Manage and maintain client social media pages (Facebook & Instagram)
• Coordinate content posting schedules and ensure brand consistency
• Prepare basic performance reports and insights for internal review

Requirements:

• Minimum 2 years of hands-on experience in Social Media Marketing
• Strong expertise in Meta Ads Manager
• Clear understanding of funnels, campaign purposes, and optimization strategies
• Expertise in Canva to create posts
• Proven results running Meta ad campaigns (screenshots or case studies preferred)
• Experience managing multiple client accounts
• Analytical mindset with performance-driven approach
• Ability to work collaboratively in an office environment

What We Offer:

• Competitive salary (based on experience)
• Growth opportunities within a digital marketing agency
• Structured processes and clear performance expectations
• Professional on-site working environment

Job Type: Full-time
Working Hours: 12:00 PM – 8:00 PM (Monday to Friday)
Work Location: Phase-1, DHA Lahore

Job Type: Full-time

Pay: Rs50,000.00 per month

Work Location: In person