SOCIAL MEDIA MARKETING STRATEGIST

• Brand awareness
• Lead generation
• Website traffic
• Community building
• Sales conversions

Don’t try to be everywhere. Focus where your audience is:

• Instagram – Visual branding, reels, influencer marketing
• TikTok – Viral short-form content, younger audiences
• LinkedIn – B2B &B2C, thought leadership
• Facebook – Communities, ads, local targeting
• YouTube – Long-form education, search-driven content

Strategy Tip: Master 1–2 platforms before expanding.

3️ Create High-Value Content (Not Just Promotions)

80% value (education, entertainment, inspiration)

• 20% promotion

Content types that perform well:

• Short-form videos
• Behind-the-scenes content
• User-generated content (UGC)
• Tutorials & how-tos
• Customer testimonials
• Interactive polls & Q&As

4️ Leverage Short-Form Video Dominance

Short-form video continues to dominate due to algorithms.

Focus on:

• Hooks in first 3 seconds
• Subtitles (many watch muted)
• Authentic, not over-produced content
• Trend adaptation (sounds, formats)

5️ Build Community, Not Just Audience

Engagement > Followers.

Strategies:

• Reply to comments quickly
• Use story polls and questions
• Create private groups
• Go live weekly
• Spotlight customer stories

Brands that build communities grow faster than brands that just “broadcast.”

6️ Influencer & Creator Collaborations

Micro-influencers (10k–100k followers) often outperform celebrities due to:

• Higher trust
• Better engagement
• Niche targeting

Focus on long-term partnerships instead of one-off promotions.

FOCUS ON ORGANIC MARKETING

Winning ad strategies:

• Retarget website visitors
• Use lookalike audiences
• A/B test creatives
• Run short video ads

Pro Tip: Combine organic content with retargeting ads for best ROI.

8️ Data-Driven Optimization

Track:

• Engagement rate
• Click-through rate (CTR)
• Conversion rate
• Cost per lead (CPL)
• Audience retention (for videos)

Adjust weekly. Scale what works. Cut what doesn’t.

9️ Content Calendar & Consistency

Consistency builds algorithm trust.

Best practice:

• 3–5 posts per week (minimum)
• Batch-create content
• Schedule using tools like Buffer or Hootsuite
• Repurpose content across platforms

AI & Automation Integration (2026 Edge)

Modern marketers use:

• AI for captions & scripts
• Chatbots for DMs
• Automated lead funnels
• Predictive analytics

But authenticity still wins over automation-heavy content.

High-Performance Strategy Framework

If you want a simple formula:

Attract → Engage → Nurture → Convert → Retain → Advocate

That’s how top brands scale sustainably.

If you’d like, tell me:

• Your business type
• Your target audience
• Your budget level

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person