Lead Generation & Email Marketing Specialist

Location
Lahore | On Site

Working Hours

Summer: 6:00 PM to 3:00 AM Pakistan Time
Winter: 7:00 PM to 4:00 AM Pakistan Time

This role supports international operations and requires availability during night shift hours.

About Xorora

Xorora is a growing data, digital, and software consultancy serving international clients across multiple industries including healthcare, real estate, e commerce, SaaS startups, local service businesses, and professional services. We build structured, performance driven solutions across analytics, marketing, and technology. Our focus is long term growth, operational discipline, and international service standards.

Role Objective

Build and manage structured outbound lead generation systems targeting international B2B clients for Xorora’s data, digital, and software services.

This is a performance driven pipeline creation role.

International Communication Standard

• Excellent written and verbal English communication skills are mandatory
• Ability to write persuasive, structured outreach emails
• Comfortable engaging international prospects

Core Responsibility Areas

• Prospect Research
• Cold Email Campaigns
• LinkedIn Outreach
• Data List Building
• Campaign Optimisation
• CRM Management

Key Responsibilities

Prospect Research

• Identify decision makers across target industries
• Build structured prospect databases
• Conduct company and competitor research

Cold Email Campaigns

• Design and execute cold email sequences
• Personalise messaging for higher response rates
• Optimise subject lines and messaging angles
• Conduct A/B testing

LinkedIn Outreach

• Initiate structured LinkedIn conversations
• Connect with relevant prospects
• Support appointment setting process

Data & CRM Management

• Maintain clean and accurate CRM records
• Track outreach metrics and response rates
• Maintain pipeline discipline

Campaign Optimisation

• Improve open rates and reply rates
• Analyse conversion data
• Suggest messaging improvements

Performance Expectations

• Achieve defined monthly outreach targets
• Generate qualified leads for Business Development team
• Improve reply and meeting conversion rates
• Maintain structured reporting

Requirements

• 3+ years experience in B2B lead generation or outbound marketing
• Experience running cold email campaigns
• Strong understanding of LinkedIn prospecting
• Experience with outreach tools is an advantage
• Strong analytical mindset
• Excellent written and verbal English communication skills
• Ability to work independently
• Night shift availability

Preferred

• Experience targeting US or European markets
• Experience in IT services or consulting industry
• Familiarity with CRM systems

Application Process

Apply via Indeed or email careers@xorora.com
Subject: Lead Generation Specialist – Lahore

Shortlisted candidates will complete a practical outreach scenario assessment.

Job Type: Full-time

Pay: Rs80,000.00 - Rs120,000.00 per month

Work Location: In person