SOCIAL MEDIA SPECIALIST - 0326

Under general direction and in compliance with standard operating procedures and policies, assists in designing and implementing the City of Greenville’s digital communication strategy through social media platforms. Engages audiences through established channels and identifies emerging opportunities for communication and collaboration. Schedules, creates, edits, and maintains videos, photos, graphics, and written content to support digital media, public information, and outreach functions. Provides analysis on digital media performance and engagement and makes recommendations for improvement. Collaborates with department/division personnel who maintain social media accounts to ensure brand consistency. Applies a significant degree of initiative and creative storytelling across all mediums.

Perform other duties as assigned.

Primary Work Location: Office environment and occasional outside work.

Protective Equipment Required: None.

Environmental/Health and Safety Factors:
Occasional exposure to unpleasant environmental conditions and/or hazards. Seasonal exposure to extreme temperatures and wetness and/or humidity.

Physical Demands:
Constantly requires vision, hearing, talking, and fine dexterity. Frequently requires sitting, and standing. Occasionally requires pushing/pulling, reaching, handling/grasping, walking, foot controls, and carrying. Light strength demands includes frequently exerting up to 10 pounds, occasionally exerting up to 10-20 pounds, and rarely exerting 20-50 pounds.

Mental Demands:
Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.

The City of Greenville is an Equal Opportunity Employer. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Prospective and current employees should contact Human Resources to request an ADA accommodation.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.