Social Media Specialist

Job Title: Social Media & Digital Marketing Specialist

Location: Dubai or Abu Dhabi/Remote
Department: Marketing
Reports To: Marketing Manager / Head of Marketing

Role Overview

We are seeking a highly skilled Social Media & Digital Marketing Specialist to manage, optimize, and grow our digital presence. The ideal candidate will be Google Certified and Meta Certified, with proven expertise in running high-impact advertising campaigns across Meta (Facebook/Instagram) and Google platforms. This role requires both creative and analytical skills—designing engaging social media posts while ensuring campaigns are cost-effective, measurable, and delivering maximum ROI.

Key Responsibilities

• Plan, create, and execute paid advertising campaigns on Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook & Instagram).
• Design engaging and visually appealing social media posts, stories, and ad creatives.
• Continuously monitor, measure, and analyze campaign KPIs (CTR, CPC, CPM, conversion rates, ROI).
• Optimize ad spend to maximize business impact while staying within budget.
• Conduct A/B testing to improve ad performance and creative effectiveness.
• Develop and maintain a monthly performance dashboard with insights and recommendations.
• Stay updated with industry trends, platform updates, and best practices in digital marketing.
• Collaborate with internal teams to align campaigns with overall business and brand strategy.

Qualifications & Skills

• Mandatory: Google Ads Certification & Meta Blueprint Certification.
• Proven experience managing paid campaigns across Google & Meta platforms.
• Strong understanding of digital marketing funnels, targeting strategies, and remarketing.
• Proficiency in graphic design tools (e.g., Canva, Adobe Suite, or similar) for creating social posts and ad creatives.
• Analytical mindset with the ability to interpret data and optimize performance.
• Strong communication and project management skills.
• Ability to thrive in a fast-paced, results-driven environment.

Preferred Experience

• Experience with Google Analytics, Tag Manager, and SEO fundamentals.
• Knowledge of other platforms (LinkedIn Ads, TikTok Ads, Twitter Ads) is a plus.
• Previous experience in [insert relevant industry if you want to specialize].

Job Type: Part-time

Pay: AED5,000.00 - AED8,000.00 per month

Expected hours: 8 per week