Social Media Specialist

Social Media Specialist

Job Type: Full Time

Location: Cairo, Egypt Category: Marketing

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role.
• Strong knowledge and understanding of social media platforms, trends, and best practices.
• Experience in managing social media accounts for brands or organizations.
• Proficient in social media management tools and analytics platforms.
• Excellent verbal and written communication skills.
• Creative mindset with the ability to develop engaging and shareable content.
• Strong analytical skills to measure and report on social media performance.
• Ability to work independently and collaboratively in a fast-paced environment.
• Attention to detail and ability to multitask effectively.
• Familiarity with social media advertising platforms, such as Facebook Ads Manager and Google Ads, is a plus.
• Experience with graphic design tools, such as Adobe Photoshop or Canva, is a plus.
• Content Creation Background

Responsibilities:

• Develop and execute social media strategies to achieve marketing objectives and increase brand visibility.
• Plan and execute social media campaigns, contests, and promotions to drive user engagement and increase follower base.
• Manage and maintain social media platforms, including posting content and monitoring activity.
• Collaborate with the marketing team to ensure brand consistency across all social media channels.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in social media.
• Collaborate with internal stakeholders, such as content creators and graphic designers.
• Stay updated with relevant legal and ethical guidelines pertaining to social media marketing.