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Social Media Specialist

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Social Media Specialist

Job Type: Full Time

Location: Cairo, Egypt Category: Marketing

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven work experience as a Social Media Specialist or similar role.
  • Strong knowledge and understanding of social media platforms, trends, and best practices.
  • Experience in managing social media accounts for brands or organizations.
  • Proficient in social media management tools and analytics platforms.
  • Excellent verbal and written communication skills.
  • Creative mindset with the ability to develop engaging and shareable content.
  • Strong analytical skills to measure and report on social media performance.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Attention to detail and ability to multitask effectively.
  • Familiarity with social media advertising platforms, such as Facebook Ads Manager and Google Ads, is a plus.
  • Experience with graphic design tools, such as Adobe Photoshop or Canva, is a plus.
  • Content Creation Background


Responsibilities:

  • Develop and execute social media strategies to achieve marketing objectives and increase brand visibility.
  • Plan and execute social media campaigns, contests, and promotions to drive user engagement and increase follower base.
  • Manage and maintain social media platforms, including posting content and monitoring activity.
  • Collaborate with the marketing team to ensure brand consistency across all social media channels.
  • Conduct market research and competitor analysis to identify trends, opportunities, and best practices in social media.
  • Collaborate with internal stakeholders, such as content creators and graphic designers.
  • Stay updated with relevant legal and ethical guidelines pertaining to social media marketing.

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