Social Media Specialist

Job Title: Social Media Specialist – Real Estate

Location: [Virtual]
Job Type: Full-time
Experience: 2–4 years (Real Estate preferred)

About the Company

We are a dynamic and fast-growing real estate company specializing in residential and investment properties. Our brand presence is built on trust, innovation, and high-quality marketing. We are looking for a creative and results-driven Social Media Specialist to elevate our digital presence, generate qualified leads, and showcase our properties through engaging visual content.

Job Summary

The Social Media Specialist will be responsible for planning, creating, editing, publishing, and managing content across all major social media platforms. This role requires a strong understanding of real estate marketing, short-form video trends, platform algorithms, and audience engagement. The ideal candidate is creative, detail-oriented, and comfortable working in a fast-paced environment.

Key Responsibilities Content Creation & Strategy

• Develop and execute a comprehensive social media content strategy aligned with company branding and sales goals
• Create engaging posts, reels, stories, carousels, and short-form videos for property listings, launches, walkthroughs, testimonials, and market updates
• Write compelling captions, headlines, and call-to-actions optimized for engagement and lead generation
• Maintain a consistent brand voice and visual identity across all platforms

Video Editing & Visual Media

• Edit high-quality videos for Instagram Reels, TikTok, YouTube Shorts, Facebook, and Snapchat
• Add captions, transitions, effects, music, and branding elements to videos
• Optimize video formats, lengths, and resolutions for each platform
• Coordinate with agents and marketing team for property shoots and content ideas

Social Media Management & Posting

• Manage daily posting schedules across platforms including:
• Instagram
• Facebook
• TikTok
• YouTube
• LinkedIn
• Schedule posts using social media management tools
• Monitor comments, messages, and inquiries, ensuring timely responses or escalation to sales teams

Growth, Analytics & Optimization

• Track and analyze performance metrics such as reach, engagement, follower growth, and leads
• Generate monthly social media performance reports with insights and recommendations
• Stay up to date with social media trends, algorithm changes, and real estate digital marketing best practices
• Test new content formats and creative approaches to improve results

Collaboration & Brand Support

• Work closely with marketing, sales agents, and management to align campaigns
• Support paid social media campaigns with organic content and creatives
• Assist with brand collaborations, influencer content, and campaign launches

Requirements & Qualifications Must-Have Skills

• Proven experience as a Social Media Specialist or Content Creator (real estate experience is a strong advantage)
• Strong video editing skills using tools such as Cap Cut, Adobe Premiere Pro, Final Cut Pro, or similar
• Excellent understanding of Instagram, TikTok, Facebook, YouTube, and LinkedIn algorithms
• Strong copywriting and storytelling skills
• Ability to manage multiple projects and deadlines

Preferred Qualifications

• Experience in real estate, property marketing, or luxury brands
• Knowledge of Canva, Adobe Photoshop, or Illustrator
• Basic understanding of social media ads and lead funnels
• Familiarity with CRM and lead tracking is a plus

What We Offer

• Competitive salary based on experience
• Opportunity to work with premium real estate projects
• Creative freedom and growth opportunities
• Supportive and collaborative work environment
• Performance-based incentives

How to Apply

Interested candidates should apply with:

• Updated CV
• Portfolio or links to social media pages managed
• Sample videos or reels (preferred)

Job Type: Contract
Contract length: 12 months

Pay: AED1,000.00 - AED1,500.00 per month