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Social Media Specialist
Please see Special Instructions for more details.
To apply, complete the online application and upload the following documents:
Required:
- Resume
- Cover Letter document qualifications for the position
- References, including current contact information
- Class Schedule
Questions should be directed to
Gina Mace
Assistant Director of Marketing & Engagement, Well-Being & Recreation
Posting Details
Applications will be accepted until midnight (Eastern Time Zone) on the ‘Posting End Date’ shown below.
Position Information
Business Title
Social Media Specialist
Special Instructions to Applicants
To apply, complete the online application and upload the following documents:
Required:
- Resume
- Cover Letter document qualifications for the position
- References, including current contact information
- Class Schedule
Questions should be directed to
Gina Mace
Gina Mace
Assistant Director of Marketing & Engagement, Well-Being & Recreation
Posting Number
20161722STD
Department Summary
Well-Being & Recreation is looking for a creative, self-motivated Social Media Specialist to manage our presence across multiple social media platforms. You’ll build and maintain a content calendar, create platform-optimized content for multiple departments including Fitness & Recreation, Counseling & Psychological Services, Health Promotion, and more, and collaborate closely with our graphics and marketing team. This is a great opportunity for a student who wants real experience managing a multi-dimensional brand in a supportive, team-oriented environment.
Key Responsibilities
- Content Creation & Scheduling: Create graphics, Reels, carousels, and captions across WBR’s social media platforms. Build and maintain a weekly content calendar, scheduling posts at optimal times for each platform.
- Tone & Brand Management: Adapt voice and format across departments ranging from energetic fitness content to compassionate mental health messaging, within a unified WBR brand.
- Community & Platform Management: Monitor and respond to comments, DMs, and mentions in a brand-appropriate way. Escalate sensitive or crisis-related content immediately per WBR protocol.
- Cross-Team Collaboration: Coordinate with the graphics team to align creative assets with the content calendar. Support collaborative posts with Health Promotion and other campus partners.
- Strategy & Reporting: Attend weekly planning meetings with content ideas tied to department goals. Track performance metrics and share data-informed takeaways with the team.
What You’ll Gain
- Content Strategy Experience: Plan, build, and manage a real content calendar for an active campus brand across multiple platforms.
- Multi-Audience Storytelling: Develop your ability to write and create for different audiences and tones, from fitness promotions to mental health awareness.
- Analytics & Growth Skills: Track real performance data and use it to inform content decisions, a skill that translates directly to marketing careers.
Job Profile
Duties/essential functions may include, but not be limited to, the following:
Provides administrative support in an office setting, including tasks such as answering phones and emails, responding to customer inquiries, writing communications, and supporting staff with day-to-day operations.
Level Summary
Performs basic tasks and assists with administrative or operational duties under supervision. Roles are entry-level and aimed at providing exposure to workplace environments.
Supervisory Responsibilities:
Limited supervisory responsibilities. May supervise other student workers.
Fiscal Responsibilities:
No budgetary responsibility.
Problem Solving:
Addresses routine, well-defined problems under supervision.
Independence of Action:
Works under close supervision.
Communication and Collaboration:
Communicates primarily with supervisor and peers. Collaborates with team members to accomplish tasks.
Minimum Qualifications
Enrolled for classes at Ohio University, Hocking College, another post-secondary education institution, or a secondary school during the current semester, immediate previous semester, or immediate upcoming semester. Able to follow instructions and complete tasks within deadlines. Basic knowledge of office software and communication tools. Departments may have specific minimum requirements.
Preferred Qualifications
- Currently enrolled as a student at Ohio University in good academic standing.
- Experience managing or contributing to social media accounts and content calendars.
- Working knowledge of Adobe Creative Suite or similar university-approved content creation tools.
- Good writing skills with the ability to adapt voice and tone across platforms and audiences.
- Familiarity with major social media platforms, including their native scheduling and analytics tools.
- Comfortable handling sensitive content (mental health, wellness) with care.
- Experience with a dedicated social media scheduling or analytics tool.
- Background in communications, marketing, journalism, or a related field.
- Basic familiarity with social media analytics and data-driven content decisions.
Working Condition/Physical Demands:
This role is primarily desk-based and involves extensive use of desktop computers. Occasionally, the job may require travel to attend meetings and programs.
Department
VP For Student Affairs
Pay Rate
12.70/hr
FLSA Status
Non-Exempt
Posting Open Date
03/19/2026
Posting End Date
03/29/2026
Job Category
Student Hourly
Planning Unit
Vice President for Student Affairs
Work Schedule
We will work with you and your academic classes to make your schedule.
8 – 10 hours a week
8 – 10 hours a week
Campus
Athens
Applicants may contact this person if they have questions about this position.
Gina Mace, maceg@ohio.edu
Non-Discrimination Statement
Ohio University is proud of its rich history and as part of our ongoing efforts to provide and support a transformative learning experience, we affirm our commitment to fostering a welcoming and respectful workforce and community. All qualified applicants are encouraged to apply and will receive consideration free from discrimination on the basis of age, ancestry, color, disability, ethnicity, gender, gender identity or expression, genetic information, military service or veteran status, national origin, pregnancy, race, religion, sex, sexual orientation, status as a parent or foster parent, or any other bases under the law. Ohio university is an equal access/equal opportunity employer.
Employment Type
Part-Time
Job Level
STUDENT
Job Family
Student Hourly Employee
Job Sub Family
Student Office Assistant
Clery Act Annual Safety and Fire Report
Clery Act Statistics
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Applicant Documents
Required DocumentsOptional Documents
- Resume/Curriculum Vitae
- Cover Letter
- References
- STUDENT Class Schedule
Posting Specific Questions
Required fields are indicated with an asterisk (*).
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