Social Media Specialist

Job Summary
We are seeking an energetic and detail-oriented Paid Social Media Specialist to lead our social advertising campaigns and elevate our brand presence across various digital platforms. In this role, you will develop, execute, and optimize paid social strategies that drive engagement, increase conversions, and support overall marketing goals. Your expertise in social media marketing, graphic design, and analytics will be key to creating compelling content that resonates with target audiences and delivers measurable results. Join us to craft innovative campaigns that captivate audiences and propel our brand forward with enthusiasm and precision.

Responsibilities

• Design and implement targeted paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to maximize reach and engagement.
• Collaborate with content creators to develop visually appealing graphics, videos, and copy that align with branding guidelines using tools like Adobe Photoshop, Illustrator, and the Adobe Creative Suite.
• Monitor campaign performance using web analytics tools such as Google Analytics and platform-specific insights; analyze data to optimize ad spend and improve ROI.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity; utilize findings to refine campaign strategies.
• Manage social media accounts using scheduling tools like Hootsuite or Buffer; ensure consistent posting schedules that align with marketing objectives.
• Engage in relationship management by interacting with followers, responding to inquiries, and fostering community growth through proactive communication.
• Stay updated on the latest trends in digital marketing, SEO practices, e-commerce integrations, and platform algorithms to keep campaigns innovative and effective.
• Attend all company sales events and provide top-notch customer service

Qualifications

• Proven experience in social media marketing with a strong portfolio of successful paid campaigns on major platforms such as Facebook Advertising.
• Proficiency in graphic design software including Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with web analytics tools like Google Analytics for tracking campaign performance and deriving actionable insights.
• Knowledge of SEO principles, keyword research, and content creation strategies to enhance campaign visibility.
• Strong understanding of public relations principles and branding techniques to craft authentic messaging.
• Ability to manage multiple projects simultaneously while maintaining attention to detail; excellent proofreading skills are essential.
• Experience working within e-commerce environments or digital marketing agencies is highly desirable. Join us as a Paid Social Media Specialist where your creativity meets data-driven strategy! Bring your passion for digital marketing, your knack for engaging storytelling through visuals and words, and your enthusiasm for building meaningful connections online. Together, we’ll create vibrant campaigns that inspire action and elevate our brand’s presence in the digital landscape!

Job Types: Part-time, Contract

Pay: $18.00 - $25.00 per hour

Benefits:

• 401(k)
• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Centennial, CO 80112