Social Media Specialist (B2B & Lead Generation)

Job Opening: Social Media Specialist (B2B & Lead Generation)

Location: Indore (On-site)
Experience: 3 to 6 Years
Employment Type: Full-Time
Industry: B2B / Digital Marketing / SaaS / Services (Web and Software development)

About the Role:

We are seeking a highly skilled and strategic Social Media Specialist to join our on-site team in Indore. The ideal candidate must have 3–6 years of experience in B2B marketing, with a proven track record in generating quality leads, driving engagement, and managing high-impact campaigns across various social media platforms.

This role is perfect for someone who understands the full digital buyer’s journey, especially in a B2B environment, and knows how to use content and platforms strategically to attract and convert prospects.

Key Responsibilities:

• Develop and implement B2B-focused social media strategies to support business growth and lead generation goals.
• Create and manage engaging, professional content across LinkedIn, Twitter, Facebook, and Instagram tailored to business audiences.
• Run targeted lead generation campaigns using organic and paid social media tools.
• Plan and execute LinkedIn campaigns for B2B outreach, retargeting, and nurturing leads.
• Collaborate with sales and content teams to create compelling campaigns that drive qualified traffic and leads.
• Monitor and optimize campaign performance through data analysis and reporting.
• Track key KPIs like CPL (Cost Per Lead), CTR, engagement, and conversions.
• Research industry trends and competitor strategies to ensure a competitive edge.
• Stay updated with social media and B2B marketing best practices, tools, and technologies.
• Manage and grow the company’s professional online presence and brand authority.

Required Skills & Experience:

• 3 to 6 years of hands-on experience in social media marketing, especially for B2B brands.
• Proven experience in lead generation via social media platforms, especially LinkedIn.
• Strong understanding of LinkedIn Ads, Facebook/Meta Business Suite, and retargeting strategies.
• Experience in creating and optimizing paid and organic campaigns.
• Ability to create compelling content (in collaboration with copy/design teams) tailored to B2B buyers.
• Proficiency with tools like LinkedIn Sales Navigator, HubSpot, Canva, Google Analytics, etc.
• Data-driven mindset with excellent analytical and reporting skills.
• Strong communication and project management skills.
• Demonstrated ability to meet lead generation targets and campaign goals.

Preferred Qualifications (Good to Have):

• Experience in SaaS or service-based industries.
• Knowledge of basic graphic or video editing.
• Familiarity with CRM tools and email marketing automation.
• Prior work on account-based marketing (ABM) campaigns.

Why Join Us?

• Be part of a growth-driven, fast-paced team.
• Work on exciting B2B campaigns that deliver real business impact.
• Opportunity to contribute ideas, grow professionally, and lead initiatives.
• Competitive salary and performance-based incentives.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Location:

• Indore, Madhya Pradesh (Required)

Work Location: In person