Social Media Specialist (Freelancer)

Job Purpose:

The Freelance Social Media Specialist is responsible for strategizing, creating/producing, and publishing social media content, managing community management and influencer campaigns for the Grandiose.

This includes in-store and event content shooting, editing and daily posting in alignment with the social media calendar. The candidate should have a fast turnaround of content and the ability to manage all social media channels in a high-paced, retail environment.

Key Responsibilities:

Content Creation & Production

• The content should align with the Grandiose Brand guidelines while being in line with current trends and social media algorithms.
• Edit content using CapCut and Canva with rapid turnaround timelines.
• Manage content and produce high-quality video and static content using an iPhone (camera experience is a plus).

Social Media Management

• Manage daily posting across all channels.
• Build and maintain a content calendar aligned with trade calendar and events.
• Monitor accounts, community management (including Google reviews), and track performance insights.
• Provide weekly reports for management review.
• Channel Competency: Instagram, YouTube, TikTok, LinkedIn and Facebook.

Event Coverage

• Be present at all events to capture real-time content.
• Deliver same-day or next-day edits when required.

Cross-Functional Support

• Collaborate with the Creative team and Marketing department on large production content needs.
• Provide on-ground support during photo/video shoots.
• Ensure all social media content aligns with marketing objectives and service quality standards.

Required Skills and Requirements

Experience & work Requirements:

• 2–4 years of experience in social media content creation (F&B or Luxury Retail experience is an advantage).
• Flexible to work in office and event site.
• Frequent on-ground presence at event locations across Dubai and Abu Dhabi.

Technical Skills

• Strong proficiency in shooting and editing content using iPhone .
• Proficient in CapCut and Canva for editing (mandatory).
• Basic knowledge of camera usage is a plus.

Soft Skills

• Ability to work in a fast-paced, high-demand environment.
• Agile, responsive, and able to manage last-minute requests.
• Strong creativity, attention to detail, and storytelling skills.
• well organized in work with strong time-management skills.
• Proactive, problem-solver, and able to work independently.

Equipment Requirements

• Must own a personal iPhone with good camera capabilities.
• Having own personal equipment (gimbal, tripod) will be an advantage.