Social Media Strategist

Position Summary: We're looking for a creative, data-driven Social Media Strategist to own and evolve our brand presence across all social platforms. This person will be responsible for developing channel strategies, managing day-to-day content execution, leading our influencer program, and driving community engagement that connects with our audience and supports business goals.

Essential Functions/Responsibilities

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with brand objectives, product launches, and campaigns.
• Identify emerging platforms, trends, and best practices to keep the brand ahead of the curve.
• Create monthly/quarterly content calendars that balance evergreen storytelling with timely, trend-driven content.
  
  

Influencer & Creator Program

• Own the influencer/creator program end-to-end: strategy, outreach, negotiation, onboarding, and relationship management.
• Develop scalable campaigns with influencers to drive brand awareness, engagement, and conversions.
• Track influencer performance, ROI, and overall impact on growth.
• Cultivate a strong network of brand advocates and ambassadors.
  
  

Content & Creative Direction

• Partner with design, brand, and e-commerce teams to concept and produce high-performing creative assets (video, photo, graphics, reels, TikToks, etc.).
• Ensure brand voice and visual identity are consistent across all platforms.
  
  

Community Management

• Build and maintain an engaged online community by monitoring comments, messages, and trends in real time.
• Develop playbooks for proactive engagement, customer responses, and reputation management.
  
  

Analytics & Reporting

• Track and analyze KPIs (reach, engagement, growth, conversions, sentiment) to measure success.
• Provide insights and recommendations to optimize content performance and inform future strategy.
• Test, learn, and refine approaches through A/B testing and platform analytics.
  
  

Collaboration

• Partner closely with cross-functional teams (PR, eComm, Customer Experience, Product, Events) to integrate social into larger brand initiatives.
• Act as the go-to subject matter expert for all things social media within the organization.
  
  

Qualifications

• 3–5 years experience in social media strategy, influencer marketing, or digital marketing (agency or brand side).
• Proven track record of growing and engaging audiences on Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms
• Experience managing influencer programs, from identifying talent to negotiating contracts and tracking ROI.
• Strong understanding of analytics tools (native platform insights, Sprout, Later, AspireIQ, GRIN, etc.).
• Excellent communication and copywriting skills with a knack for brand storytelling.
• Creative thinker with an eye for design, trends, and cultural moments.
• Organized, detail-oriented, and able to juggle multiple projects in a fast-paced environment.