Social Media Strategist

About InSol360

We are InSol360 , a Lahore-based video marketing company serving international clients in health, fitness, wellness, food, finance, and legal sectors. Our portfolio includes Nestlé Health Science , Figma , and Los Angeles-based Inner Dimension Yoga .

We are looking for a Social Media Strategist (Team Lead) who can design, lead, and execute growth strategies across YouTube, Instagram, TikTok, and Facebook . The ideal candidate combines analytical thinking, creative intuition, and the leadership skills needed to manage both clients and internal execution teams.

Key Responsibilities

• Develop and implement social media strategies for multiple international brands across YouTube, Instagram, TikTok, and Facebook.
• Plan, supervise, and optimize content calendars with a focus on audience growth, engagement, and brand positioning.
• Lead organic growth efforts from YouTube SEO and keyword systems to captions, hooks, and trending content ideas.
• Analyze platform performance data , identify trends, and translate insights into actionable next steps.
• Provide feedback on scripts, titles, thumbnails, videos, and visuals to maximize CTR, retention, and conversions.
• Lead client video meetings , communicating ideas clearly with U.S.-based clients in fluent English.
• Collaborate with creative teams (video editors, designers, and writers) to ensure brand alignment across all platforms.
• Oversee publishing operations and maintain high-quality standards in execution.
• Performance Marketing (Preferred): Hands-on experience in running or supervising paid campaigns on Meta, YouTube, and TikTok is a strong plus.

Qualifications & Requirements

• Education: MBA (strongly preferred) — ideally with a specialization in Marketing, Digital Media, or Strategy .
• Experience: 3–5+ years in social media strategy, management, or content marketing roles.
• Proven record of organic audience growth or channel success across at least two major platforms. Preferably YouTube and/or Instagram
• Strong understanding of YouTube algorithms , SEO, retention metrics, and title/thumbnail testing.
• Familiarity with Meta Business Suite, YouTube Studio, TikTok analytics, and Google Sheets .
• English Proficiency: Must be fluent and confident on video calls with U.S.-based clients , with excellent writing skills for captions, scripts, and reports.
• Leadership Skills: Ability to mentor and lead junior team members, manage workflows, and maintain quality under deadlines.
• Analytical Mindset: Capable of turning performance data into strategic decisions.
• Bonus: Experience with Google Ads , A/B testing tools , or AI-based marketing tools (e.g., ChatGPT, Jasper, or OpusClip).

Salary & Growth

• Salary: PKR 80,000 – 125,000 (based on skill and experience).
• Growth: Strategic leadership role with opportunities to oversee multiple brands and lead a full creative team (editor, designer, SMM).
• Culture: Fast-paced, collaborative , and performance-driven environment where initiative, ownership of results, and innovation are fully valued.

How to Apply

Send your CV and links to 3 to 5 social accounts you have organically grown, and fully managed (mention your specific role).

Location: New Garden Town (Ferozepur Road), Lahore

Timings: 12 PM – 9 PM

Mode: Onsite