Social Media Strategist

We're looking for a results-driven Social Media Strategist to own social media presence across our multi-brand portfolio. This person will lead a creative team to produce high-performing content, work closely with Heads of Digital Marketing to align social strategy with performance goals, and bring a mix of creative instinct, data literacy, and hands-on execution. The ideal candidate treats social media as a growth and sales channel — not just a brand-awareness tool — and is comfortable using AI tools to move faster without sacrificing quality.

Key Responsibilities

Strategy & Growth

• Develop and execute social media strategies across multiple brands, each with distinct audiences, tone, and goals
• Own organic growth targets (followers, engagement, reach) across Instagram, Facebook, TikTok, and other relevant platforms
• Translate social activity into measurable sales and lead-gen outcomes
• Stay current on platform trends, algorithm shifts, and content formats relevant to the Dubai/UAE market

Paid Social

• Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) in coordination with the performance marketing team
• Align paid social budgets with overall media spend and ROAS targets set by the Digital Marketing HOD
• A/B test creative, copy, and audiences to continuously improve performance

Content & UGC (AI-Generated)

• Use AI tools to create UGC-style content (scripts, voiceovers, or AI avatars) that feels native and authentic rather than overtly branded
• Build and manage a UGC content pipeline using AI generation tools alongside creator-sourced or customer content
• Brief and guide the creative team (designers + photographer) on shoot concepts, content calendars, and platform-specific formats (Reels, Stories, carousels, short-form video)

Influencer Marketing

Identify, vet, and manage relationships with relevant UAE-based influencers and micro-creators across our brand categories

Negotiate collaborations, briefs, and deliverables; track performance against agreed KPIs

Build a repeatable influencer outreach and management process across multiple brands

Reporting & Analytics

• Build and present CRO (conversion rate optimization) reports connecting social performance to on-site/funnel behavior
• Report on organic and paid performance with clear, brand-by-brand breakdowns for HODs
• Use data to recommend concrete changes to content, targeting, or funnel — not just report numbers

AI & Workflow Automation

• Use Claude (or similar AI tools) to speed up content ideation, copywriting, caption generation, and reporting workflows
• Build or contribute to lightweight automation systems for content planning, approvals, and performance tracking
• Continuously look for ways AI can reduce manual work across the social function

Team Leadership

• Manage and direct a team of 3 graphic designers and 1 photographer
• Plan content calendars, shoot schedules, and creative briefs across all brands
• Review and approve creative output for brand consistency and quality

Cross-Functional Collaboration

• Work closely with Heads of Digital Marketing across departments to align social strategy with broader marketing goals
• Coordinate with SEO/Ads teams where campaigns overlap

Requirements

• 5+ years managing social media for multiple brands or a multi-brand company (please verify preferred years)
• Proven experience running Meta Ads with measurable ROAS/CPA results
• Strong knowledge of the UAE/Dubai social media and consumer landscape
• Experience using AI tools to generate UGC-style content (scripts, voiceovers, AI avatars, or similar) — replaces "Comfortable creating UGC-style content personally, on camera or via voiceover
• Experience running or coordinating influencer marketing campaigns
• Ability to build and present CRO/performance reports
• Hands-on experience using AI tools (Claude, ChatGPT, or similar) in a marketing workflow
• Experience leading or directing a small creative team

Pay: AED4,000.00 - AED6,000.00 per month

Application Question(s):

• Do you have experience with Claude automation for social media? If yes, briefly describe the automations you've built.
• Do you have experience creating CRO reports for brands? If yes, briefly describe your experience.
• Tell us about one campaign where your social media work directly contributed to sales or leads (not just likes/followers). What did you do, and what was the measurable outcome?"
• What's one social media trend, platform behavior, or consumer habit that's specific to the Dubai/UAE market (different from what works in the US/Europe)?"
• How many brands/accounts have you managed simultaneously in your current or past role, and how did you keep them organized?
• How soon can you join us?

Experience:

• Social media: 5 years (Preferred)

Work Location: In person