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At Keurig Dr Pepper (KDP), the consumer is at the core of everything we do. With a portfolio of more than 125 owned, licensed and partnered hot and cold beverage brands that meet virtually any consumer need, our key brands include Dr Pepper®, Canada Dry®, Snapple®, Keurig®, Mott's®, CORE Hydration®, 7UP®, Green Mountain Coffee Roasters® and RC Cola®.
INTEGRATED SOCIAL AND COMMUNICATIONS TEAM
The Integrated Social and Communications Content team is hiring for the role of Social Media Strategy Manager located in the Dallas, TX area. This role will report into the Director of Integrated Social and Communications.
The Integrated Social and Communications team aims to grow our iconic brands with exceptional creative, content and communications strategies. This newly formed team is charged with championing our brands and growing brand love in the social space with fans across the US.
This position is for a core member of our Social team responsible for leading content strategy for social media platforms including TikTok, Instagram, Pinterest, YouTube and Facebook. In this role, you’ll live at the intersection of communications strategy and internet culture to deliver creative content through to execution and measurement. The person who will be successful in this position is motivated to make an impact, an exceptional storyteller, curious and passionate about culture and chronically online.
KEY RESPONSIBILITIES:
This position plays a vital role in how consumers discover and interact with our brands. In this role you will:
Lead social content strategy for key platforms, including but not limited to TikTok, Instagram, Pinterest, YouTube and Facebook
Manage an agile team of in-house content creators to deliver impactful social content that is on strategy and aligns to brand positioning
Manage and ensure execution of social content calendars for multiple brands
Identify and leverage trends in social media and culture to activate for key brands
Steward the execution of social brand playbooks ensuring adherence to brand tone of voice, personality and equity
Influence our approach to organic content creation so that we operate at the speed of culture
Measure and optimize our creative assets and executions
Analyze and report on content performance against social media KPIs
Collaborate with cross-functional teams (Brand, Media, PR, Agencies) to ensure consistent messaging
Support the broader Integrated Social and Communications team with ad-hoc projects on an as-needed basis
We are looking for an individual who has the drive and desire to make a big impact, who thrives at working with diverse teams to tackle big challenges, and who not only lives and breathes social media but is passionate about pushing creative boundaries.
BENEFITS
Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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