Sr. Digital Marketing Executive

Senior Marketing Manager (Digital, SaaS & Cloud Services)

Experience: 7–10 years Location: Gurgaon / Jaipur

Overview

We’re seeking a Senior Marketing Manager who can bridge creativity with strategy to drive brand

visibility, lead generation, and business growth across Concret.io’s two core business lines:

1. Professional IT & Salesforce Services

2. Proprietary SaaS, AI & Cloud-based Products and Accelerators

This is both a strategic and hands-on leadership role. You’ll lead a cross-functional marketing

team, manage campaigns, guide product launches, and execute data-driven growth strategies

aligned with company objectives.

Key Responsibilities

1. Marketing Strategy & Planning

● Develop and execute innovative, data-driven marketing strategies for both service and

product verticals.

● Define positioning, messaging, and differentiation for enterprise services and SaaS

products.

● Translate business objectives into actionable marketing roadmaps and KPIs.

● Identify and leverage emerging trends such as AI-driven marketing, social commerce, and

automation.

● Ensure strong alignment between product marketing, digital campaigns, and sales

enablement.

2. Team Leadership & Growth

● Lead and inspire a hybrid marketing team (SEO, content, design, and social media

specialists).

● Conduct daily virtual huddles for progress tracking, feedback, and collaboration.

● Identify skill gaps and collaborate with HR or freelance platforms (e.g., Upwork) to onboard

additional talent.

● Foster a culture of creativity, accountability, and continuous learning within the team.

3. Digital Marketing & Execution

● Oversee SEO, SEM, content, social media, and email marketing strategies.

● Ensure consistent brand tone and high-quality output across blogs, landing pages,

podcasts, and social channels.

● Manage performance marketing campaigns and optimize for ROI.

● Leverage tools such as Zoho Projects, Google Analytics, and Mailchimp for campaign

tracking and reporting.

● Continuously experiment with new-age SEO and AI-enabled marketing techniques.

4. Campaigns, Product Launches & Lead Generation

● Plan and execute integrated campaigns for both service offerings and productlaunches.

● Develop and manage go-to-market strategies for SaaS, AI, and cloud-native tools (content,

demos, AppExchange listings, and outreach).

● Drive measurable increases in leads, conversions, and customer engagement.

5. Measurement, Reporting & Optimization

● Define and track KPIs such as lead generation, conversion rates, engagement, and

marketing ROI.

● Conduct weekly and monthly reviews to assess progress and align future campaigns.

● Create actionable insights, dashboards, and reports for leadership visibility.

6. Process & Innovation

● Establish clear workflows, documentation, and reporting frameworks using Zoho Projects.

● Implement best practices in marketing automation, CRM usage, and analytics.

● Encourage ongoing tool adoption and innovation within the team.

Qualifications

● Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).

● 7–10 years of progressive marketing experience, including 3+ years in leadership roles.

● Proven success in digital marketing for IT services, cloud computing, or SaaS/AI products.

● Deep expertise in SEO/SEM, content strategy, analytics, and automation tools.

● Experience with Zoho Projects, Salesforce, Google Analytics, and Mailchimp.

● Strong communication, analytical, and leadership abilities.

● Experience managing distributed teams and freelance contributors.

Success Metrics

● Consistent achievement of KPIs: lead growth, conversion rates, and product adoption.

● A motivated and high-performing team operating with independence and ownership.

● Strategic campaigns enhancing Concret.io’s visibility in the Salesforce and SaaS ecosystem.

● Scalable processes and measurable impact across both services and product lines.

Work Environment

We embrace a hybrid work model, with collaboration encouraged at our Gurgaon and Jaipur

offices. The ideal candidate will participate regularly in on-site brainstorming, campaign reviews,

and leadership sessions.

About Concret.io

Founded in 2014 by Abhinav Gupta and Anjana Gupta, Concret.io thrives on innovation,

ownership, and continuous learning.

● Learning Never Stops: We fund certifications and offer continuous upskilling in tech and

marketing.

● You’re in Charge: Every team member owns their outcomes — we celebrate wins and

accountability alike.

● Aiming for Excellence: Quality, creativity, and clear communication define everything we

do.

Job Types: Full-time, Permanent, Fresher

Pay: ₹400,000.00 - ₹700,000.00 per year

Experience:

• total work: 1 year (Preferred)

Work Location: In person