Sr. Digital Marketing Executive

Key Responsibilities

Social Media Agency Management

• Manage and coordinate with external social media and creative agencies
• Define monthly content calendars, campaign objectives, and performance KPIs
• Review creatives, copies, and campaign executions to ensure brand alignment
• Track agency performance, timelines, and deliverables
• Act as the single point of contact (SPOC) for all social media agency communications

Performance & Digital Marketing

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms
• Monitor ROAS, CAC, CTR, conversions, social media engagement, and overall campaign performance
• Manage digital marketing budgets and ensure optimal utilization
• Conduct A/B testing for ads, landing pages, and creatives

Website Optimization (Shopify)

• Manage and optimize the company website built on Shopify
• Improve website speed, UI/UX, conversion rates, and customer journey
• Coordinate product listings, pricing updates, banners, and landing pages
• Ensure website content aligns with brand guidelines and marketing objectives

Order Processing & Backend Management

• Oversee online order processing, tracking, and coordination with internal teams
• Ensure smooth integration of payment gateways, shipping, and inventory updates
• Resolve order-related issues to ensure a seamless customer experience

SEO & Organic Growth

• Implement on-page and off-page SEO strategies
• Conduct keyword research and optimize product pages and blogs
• Monitor website rankings, traffic, and organic performance

Basic Designing & Creative Support

• Create basic creatives for ads, banners, emailers, and social media
• Work with tools like Canva, Photoshop (basic), or similar platforms
• Coordinate with external designers/agencies when required

Analytics & Reporting

• Track and analyze performance using Google Analytics, Search Console, and ad dashboards
• Prepare weekly and monthly performance reports with actionable insights
• Recommend data-driven strategies to improve sales and brand visibility

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• do you have experience in handling online order processing and tracking?
• Have you run Google Ads or Meta Ads campaigns before?
• What platforms have you managed Ad campaigns on (Google Ads, Meta Ads, etc.)?
• How do you optimize campaigns for ROAS and CAC?
• What experience do you have with managing Shopify websites?

Experience:

• Performance marketing: 3 years (Required)

Work Location: In person