Sr. Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist

Location: Kondhwa, Pune
Experience: 2–3 Years
Job Type: Full-Time (On-Site)

About the Role

We are seeking a results-driven Senior Digital Marketing Specialist to lead, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should possess hands-on experience in performance marketing, social media management, and analytics, with a strong understanding of digital growth strategies.

Key Responsibilities

• Plan, manage & optimize paid campaigns on Google, Meta, LinkedIn, and other advertising platforms.
• Develop and execute digital marketing strategies that drive traffic, leads, and brand visibility.
• Manage social media calendars, content planning, and platform-wise growth initiatives.
• Perform keyword research, develop SEO content strategies, and improve keyword rankings.
• Track, analyze & report campaign performance using analytics tools (GA4, Search Console, etc.).
• Conduct competitor analysis & market research to identify new opportunities.
• Coordinate with the design/content team for ad creatives, landing pages, and social media assets.
• Manage email marketing, automation flows, and CRM-based outreach campaigns.
• Optimize landing pages for conversion using A/B testing and data insights.
• Work on marketing funnels, lead nurturing, and customer acquisition strategies.
• Monitor campaign budgets, maintain ROAS/ROI, and reduce CAC.
• Stay updated with digital marketing trends, tools, and best practices.

Required Skills & Expertise

• Proven experience in performance marketing (Google Ads, Facebook Ads).
• Strong knowledge of SEO, SEM & SMM.
• Hands-on experience with GA4, Search Console, Tag Manager, and reporting dashboards.
• Proficiency in keyword research & analytics.
• Solid understanding of marketing funnels & conversion optimization.
• Basic understanding of Canva, Figma, or creative briefing.
• Strong command of copywriting for ads, landing pages & social posts.
• Excellent communication, analytical skills, and decision-making ability.

Good to Have

• Knowledge of marketing automation tools (HubSpot, Zoho, Mailchimp, etc.)
• Experience with WhatsApp marketing, SMS campaigns, and retargeting.
• Understanding of LinkedIn Ads (bonus).
• Experience in lead generation campaigns targeting B2B audiences.

Qualifications

• Bachelor’s degree in Marketing, Business, Mass Communication, or related fields.
• Relevant certifications (Google Ads, HubSpot, Meta Blueprint) are a plus.

Salary Range

Competitive compensation based on experience and performance (industry-standard).

Why Join Us

• Fast-paced digital marketing environment
• Exposure to multi-industry projects
• Skills growth & certification support
• Creative freedom & ownership of campaigns

Job Types: Full-time, Permanent

Pay: ₹16,296.63 - ₹50,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person