Sr. Director, Creator Strategy

Wasserman is forever committed to serving our clients, colleagues and community with exceptional insight, influence and creativity, while making a positive and lasting impact. We support our employees’ professional aspirations, with a rich internal culture where curiosity is rewarded. We offer our people multiple learning and development programs throughout the world. What we do is fast-paced, exciting and rewarding which is why we love it and why you’ll love life at Wasserman.

Join our team today!

What You’ll Do:

• Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
• Scoped Creator Strategy – Leads high-level, long-term creator strategy and evolution of the vision, campaign planning and brief specific strategies
• Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams.
• Establish and Grow the Discipline at Wasserma n – Develop the practice and approach to creator strategy at Wasserman. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
• Keep the team/company on the Creator industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.).
  
  Full-time role that is hybrid in office 3x/week from either the LA or Dumbo office.
  
  

Standout Qualities :

• Agency experience, experience working with national/global brands especially in tech or QSR.
• A foundation in brand strategy, mixing creative thinking and data-driven decision-making.
• A passion for internet culture and active engagement with digital communities.
• Natural ability to spot emerging creators and trends before they break.
• Can provide strategic POVs on platform updates and industry shifts.
• Experience in content creation, community management, or creator partnerships is a bonus.
Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.

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What We’re Looking For :

• 5-10 years of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
• Ability to work independently, proactively identify opportunities and drive innovation.
• Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern the most important areas of opportunity.
• Proactive and curious with an ability to identify and mine potential data sources across the organization and industry.
• Have strong perspectives on a brand’s consumer, category, business strategies and culture.
• Develop creative strategic solutions that address the client’s business challenges/ goals.
• Strong analytical, problem-solving, skills that can ultimately weave findings into a cohesive and compelling story.
• Impeccable communications, presentation and listening skills.
• A proven collaborator who is solution-oriented, organized and detail–oriented.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Self-motivated, with an aptitude to function in a high-demand, performance-driven environment.
• Deep understanding of creator ecosystems across all major platforms, including TikTok, Instagram, YouTube, and emerging spaces.
• A strong POV on creator marketing best practices.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• Ability to transform platform and creator performance data into actionable insights.
• Has strong perspectives about which brands are winning (and losing) in creator culture.
• Naturally stays on top of platform updates and feature releases.
Has a sixth sense for emerging cultural movements and their impact on creator content.

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  Base salary range: $135 - $175k , plus bonus potential if applicable for role.

  Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.