DIGITAL MARKETING SPECIALIST

Join the best game in town!

You already know that MotorCity is a great place to play. Now you can join the team that makes this a great place to work, too!

As Digital Marketing Specialist, you'll create and coordinate social media/networking opportunities and web-based viral campaigns. You'll also manage content for online platforms including Twitter, Facebook, and Instagram.

Additionally, you'll:

• Seek digital solutions to support marketing campaigns.
• Perform web quality assurance on all current web properties and coordinate web updates with relevant departments.
• Maintain digital marketing asset folder including email creative archives, banners, and more. Work within current tool set to monitor online messages regarding brand and respond within scope of authority.
• Assist in tracking archives of online mentions and any responses to report as needed and identify common questions, concerns, and suggestions.
• Remain current with policies, regulations, and advances in social media, internet marketing, and email marketing.
• Assist with reporting, online advertising, mobile marketing, social media management, promotions, analytics, HTML updates, email deployment, and identifying online marketing opportunities as needed.
• Assist in the creation, deployment, and management of on-property digital assets (e.g. digital restaurant menus, casino floor advertisements, etc.).
• Help organize and execute special events and assist with all promotional efforts.
• Perform additional responsibilities as assigned.

On-site presence at our Detroit location is required to align closely with internal departments, live event schedules, and property branding needs.

What We Offer

• Three years prior marketing experience (or other alternative as deemed appropriate).
• Bachelor’s Degree or Equivalent Experience (or other alternative as deemed appropriate).
• Must have previous experience managing Social Media strategy and communities for a mid-large sized organization.
• Must be able to portray an in-depth understanding of HTML5, CSS, and other web design applications.
• Previous experience with web-based social media and analytical programs. Experience with Google Analytics preferred.
• A strong background in SEO, paid search/display, and social media advertising is required.
• Experience with Adobe Creative Cloud preferred.
• Prior experience with Marketing Clouds, especially email marketing. Experience with Salesforce preferred.
• Proficient with Microsoft Office, Word, PowerPoint, and Excel.