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Sr. Manager, Organic Social
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Company Location
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Salary
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Primary Job Functions:
Strategic Platform Management & Optimization
Community Management & Engagement Strategy
Content Distribution & Performance Management
Analytics & Strategic Insights
Budget & Vendor Management
Secondary Job Functions:
Job Qualifications
Knowledge, Skills and Abilities
Schedule Expectations
Job Competencies
2. Integrity and trust
Strategic Platform Management & Optimization
- Lead comprehensive organic social media strategy across Instagram, TikTok, Facebook, and emerging platforms to maximize brand engagement and cultural impact.
- Develop and execute platform-specific strategies that optimize content performance, audience growth, and community engagement across all channels.
- Manage daily platform operations including content scheduling, publishing coordination, and performance monitoring across all organic social channels.
- Oversee platform optimization efforts including hashtag strategies, posting schedules, and algorithm optimization to maximize organic reach and engagement.
- Lead strategic planning for platform expansion and new social media channel evaluation and implementation.
Community Management & Engagement Strategy
- Develop and execute comprehensive community management strategies that foster authentic relationships and drive brand loyalty across all platforms.
- Monitor social conversations, brand mentions, and industry trends to identify engagement opportunities and community building initiatives.
Content Distribution & Performance Management
- Lead content distribution strategies that maximize reach and engagement across Instagram, TikTok, Facebook, and emerging platforms.
- Oversee content scheduling, publishing workflows, and cross-platform optimization to ensure consistent brand presence and messaging.
- Manage platform-specific content adaptation and optimization to ensure maximum performance on each social channel.
- Lead A/B testing initiatives for content distribution, posting strategies, and engagement optimization across all platforms.
- Develop and implement content amplification strategies that maximize organic reach and community growth.
Analytics & Strategic Insights
- Conduct analysis of organic social performance metrics including reach, engagement, follower growth, community sentiment, and brand perception across all platforms.
- Develop comprehensive reporting frameworks that demonstrate social media impact on brand awareness, engagement, and business objectives.
- Identify performance trends, optimization opportunities, and strategic recommendations for continuous platform improvement.
- Present strategic findings and recommendations to senior leadership and cross-functional stakeholders.
- Establish performance benchmarks and KPI frameworks that drive accountability and strategic growth across all platforms.
- Stay current on social media platform updates, algorithm changes, and emerging trends to maintain Ashley's competitive advantage.
Budget & Vendor Management
- Manage organic social media budget allocation including platform tools, management software, and vendor partnerships.
- Oversee vendor relationships with social media management platforms, analytics tools, and community management services.
- Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc.
- Coordinate and manage the work of employees by directing members of the team to meet the area's goals. Audit regularly to ensure standard operating procedures are being adhered to.
- Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities.
- Audit, maintain and ensure employee time-keeping and absentee records are accurate.
- Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities.
- Manage resources to optimize equipment, facilities, employees, methods and materials.
- Demonstrate the Company's Core and Growth Values in the performance of all job functions.
Secondary Job Functions:
- Maintain reliable attendance.
- Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup.
- Complete other assignments and special projects as requested.
Job Qualifications
- Bachelors Degree in Marketing, Communications, Digital Media, or related field
- 6+ years in social media marketing with demonstrated leadership in organic social strategy.
- 4+ years managing teams and leading strategic social media initiatives with proven results in social growth and engagement.
- Advanced experience with social media management platforms, analytics tools, and community management software.
- Excellent analytical skills with ability to translate platform data into strategic insights and actionable recommendations.
- Experience leading cross-functional initiatives and collaborating effectively with senior stakeholders.
- Experience in retail, lifestyle, or consumer brands with understanding of premium brand social media strategies preferred.
- Advanced understanding of platform algorithms, social media trends, and community engagement best practices.
- Strong leadership and mentorship skills with proven ability to develop team capabilities and drive strategic initiatives.
Knowledge, Skills and Abilities
- Strong attention to detail
- Excellent verbal and written communication skills
- Excellent interpersonal skills
- Effective time management and organizational skills
- Work independently as well as in a team environment
- Document management system
- Analytical and problem-solving skills
- Maintain confidentiality
- Working knowledge of Continuous Improvement
- Handle multiple projects simultaneously within established time constraints
- Proficient computer skills, including experience with Microsoft Office Suite, and internet
- Perform under strong demands in a fast-paced environment
- Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
- Display empathy, understanding and patience with employees and external customers
- Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
Schedule Expectations
- Is this position required to travel? Yes If so, how often?Occationally
- Flexible and willing to work extended hours when necessary.
Job Competencies
- Ethics and values
2. Integrity and trust
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