Store General Manager - Primark - UAE

Job No: 594302
Location: UAE

About Primark

Primark, an international clothing retailer founded in Ireland in 1969, employs over 80,000 colleagues across 17 countries. Focused on offering maximum joy at minimum cost, Primark aims to reach 530 stores by 2026 while staying true to its core values: Caring, Dynamic and Together.

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

We're here to create maximum joy at minimum cost.

We make looking good and feeling good cost less – less money and less impact on the planet. It’s about giving customers, in store and online, maximum fun, buzz, and surprise. With minimum fuss and without breaking the bank. That means products that deliver maximum fashion, design and quality, whilst maintaining the utmost care for our people, partners, and planet.

Our strong values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

Indeed, we know that we learn more, laugh more, and achieve more as a team.

What You’ll Do as a Store General Manager

As a Store General Manager, you'll play a pivotal role in maximizing store sales and providing an amazing shopping experience for our customers. Your tasks will include:

• Driving store sales by fostering a culture of commercial innovation within the team.

• Leading a team of Managers, ensuring seamless coordination, motivation, and growth opportunities.

• Developing organizational culture and promoting Primark values among the team to create an engaged community.

• Taking an active role in supporting and managing People & Culture (HR) processes together with the People & Culture Manager.

• Vigilantly monitoring and analyzing competitor activities.

• Conducting in-depth analysis of sales indicators and proposing strategies for improvement.

• Developing long-term action plans for the effective functioning of the store.

• Collaborating with external suppliers and supervising their work to ensure excellent quality of products and services.

• Actively participating in various projects related to developing the Primark brand in the local and international market.

What You’ll Bring

• At least 6 years of experience in a similar (retail industry) role in a rapidly changing, dynamic environment. Previous experience as an Area Manager or Store Manager of a large area store is preferred.

• Strong leadership skills and experience in managing, motivating, and developing team of Managers.

• Exceptional interpersonal and communication skills with the ability to negotiate, build relationships, and coach.

• A commercial mindset, independence, and strong organizational abilities to set priorities effectively.

• Highly developed analytical skills, including the ability to interpret data and recommend solutions.

• Being proactive and goal-oriented, with the ability to solve problems effectively.

• Proficiency in Arabic and English (at a communicative level).

• Willingness to work flexible shifts, including weekends.

Advertised: 31 Oct 2025
Application close: