Tasting Room & Hospitality Manager

For more than forty years, Sequoia Grove Winery has called Rutherford home, crafting Napa Valley wines rooted in place, led by Cabernet Sauvignon and brought to life through thoughtful, welcoming hospitality. We believe great wine is meant to be shared, and the best experiences happen when people slow down, connect, and enjoy what’s in the glass together.

We’re looking for a Tasting Room & Hospitality Manager to lead the daily energy of our onsite experience. This role is all about presence - on the floor, with the team, and with our guests. You’ll set the tone, build a strong team culture, and drive tasting room performance and wine club growth, while continuing to shape and elevate how we show up for our guests.

You’ll lead from the front by coaching the team, refining the experience, and making sure every detail feels intentional. Success in this role comes from balancing hospitality and performance: creating an environment that feels warm and natural, while consistently delivering strong results. We’re a collaborative, roll-up-your-sleeves kind of team that values integrity, attention to detail, and people who take pride in what they do.

This is a full-time, exempt position reporting to the Director of Consumer Sales & Marketing. The anticipated salary range for this position is between $85,000.00 and $100,000.00. plus annual bonus.

Position Summary

This role leads the day-to-day operation of Sequoia Grove’s tasting room and hospitality spaces, ensuring a consistently elevated guest experience while driving sales and wine club growth. You’ll be a constant presence on the floor - setting the pace, modeling service, and creating a team environment where hospitality and results naturally align.

You’ll hire, train, and develop a team that knows how to connect with guests in a genuine way, while confidently guiding them through our wines and experiences. Through clear communication, ongoing coaching, and a focus on the details, you’ll help the team consistently deliver at a high level.

You’ll also keep a close eye on performance by tracking key metrics like conversion, average order value, and wine club signups - and use those insights to fine-tune the approach and drive results.

Behind the scenes, you’ll ensure the business runs smoothly day-to-day, including team scheduling, payroll and tip approvals, and accurate data entry across POS and CRM systems. You’ll oversee inventory movement and reconciliation, maintain organized and effective merchandising in the tasting room, and support the development of the tasting room budget through monthly reporting and performance tracking.

Beyond the floor, you’ll partner with leadership to identify opportunities to improve the experience, test new ideas, and support new initiatives. You’ll ensure operations run smoothly across all touchpoints, from inventory and POS to the overall look and feel of the space.

This role also extends into the broader community, supporting events, building local relationships, and representing Sequoia Grove as a place people want to return to and share with others.

Skills & Qualifications

• 5+ years of experience in hospitality or tasting room leadership
• A strong leadership presence on the floor with a hands-on, lead-by-example approach
• Proven ability to coach, develop, and motivate a team to achieve both service and sales goals
• A solid understanding of sales drivers, including conversion, AOV, and wine club acquisition
• A genuine interest in wine, food, and creating memorable guest experiences
• Strong communication, organizational, and problem-solving skills
• Ability to perform in a fast-paced, team-oriented environment with attention to detail
• Experience with POS and CRM systems (Commerce7 or similar preferred)
• Full-time, exempt position with the availability to work weekends, holidays, and occasional evenings
• Ability to lift up to 45 lbs and remain on your feet for extended periods
• Must be 21 years of age or older with a valid driver’s license

To Apply, please visit: jobs@sequoiagrove.com

SEQUOIA GROVE WINERY IS AN EQUAL OPPORTUNITY EMPLOYER, COMMITTED TO A DIVERSE AND INCLUSIVE WORK ENVIRONMENT. (EOE M/V/F/D)

Pay: $85,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Food provided
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person