Tik Tok Paid Media Specialist - FIVE Palm Jumeirah

An Exhilarating Opportunity

Are You Ready for a Daring Challenge with The World’s Hottest Luxury Hotel Group? Disruptive by Design, FIVE Hotels and Resorts is Redefining ‘FIVE-Star’ Hospitality and Setting the Gold Standard across the Industry.

Join the FIVE Tribe - and Get Ready to Make Waves.

The Candidate

A Driven Self-Starter, you have Excellent Communication, Leadership and Organisational Skills. As an Astute Creative and Critical Thinker, you can Conceptualise and Implement Innovative Solutions in a Fast-Paced Environment. Not even the Smallest Detail Escapes Your Keen Eye and You Execute Tasks Proactively with Precision and Finesse. A ‘Can-Do!’ Attitude Coupled with An Inherent Flair for Taking Ownership Makes You a Highly Motivated Go-Getter.

Your Outgoing and Approachable Nature enables you to Seamlessly Connect with other ‘FIVERs’ and key Stakeholders, ensuring that Their and Your Journey at FIVE is nothing short of Sensational. Joining our Digital Marketing and E-Commerce Team as a TikTok Paid Media Specialist will Empower you to deliver Exceptional Experiences across our award-winning Lifestyle Destinations. Jump on Board and Unlock your Potential in a Buzzing Environment that will take your Career to New Heights!

What We’re Looking For

• A proven track record of 2-4 years in managing TikTok Ads campaigns.
  
• Exceptional skills in Driving Revenue, footfall and conversations using TikTok advertising, showcasing a commitment to Industry-Leading Standards.
  
• Strong familiarity with and understanding of TikTok creative best practices, trends, storytelling, hooks, User Generated Content (UGC), influencer style content, and native platform behaviours.
  
• Comprehensive knowledge of audience segmentation, retargeting workflows, and full-funnel optimisation specifically for TikTok.
  
• Previous experience in working with TikTok Pixel, server-side tracking, and event optimisation.
  
• Sensational Collaboration skills to work effectively with creators, videographers, or UGC partners to produce High-Performing short-form video content.
  
• Brings a data-driven Mindset with the ability to translate Creative and Audience Performance into clear, actionable insights that elevate FIVE’s digital impact.
  
• Demonstrates confidence working closely with Web, Brand, and On-Site Activation Teams to ensure Paid TikTok Campaigns align seamlessly with Events, Offers, and real-time Social Moments.
  
• Thinks Proactively and Creatively, staying deeply connected to TikTok Culture, Emerging Formats, Viral Trends, and the fast-moving digital landscape.
  
• A proven track record of Experience in Nightlife, Hospitality, Entertainment, or Events.
  
• Possesses familiarity with GA4 and Google Tag Manager, with the ability to support tracking, optimisation, and performance measurement across platforms.
  
• A Proactive Nature, coupled with a meticulous Eye for Detail, ensures every aspect of the Operation is perfectly curated.
  
• A hands-on attitude, fuelled by a ‘Can-Do!’ Spirit.

Key Responsibilities

• Builds, launches, and optimises TikTok Advertising Campaigns designed to drive Event Attendance, Table Bookings, Venue Awareness, and measurable Revenue Growth across FIVE’s Lifestyle Experiences.
  
• Develops full-funnel TikTok Paid Strategies spanning Prospecting, Retargeting, and Loyalty Audiences to maximise reach, efficiency, and conversion across all priority markets.
  
• Partners closely with Content Teams to guide the creation of high-performing TikTok-first Assets, including UGC-style videos, Influencer-led content, On-Site Captures, Trend-led Concepts, Hooks, and Storylines engineered for impact.
  
• Implements and validates TikTok Pixel Tracking and Event Configuration, ensuring precise Attribution, accurate Measurement, and data-driven optimisation.
  
• Prepares frequent Performance Reports with clear Insights, Recommendations, and Strategic Actions across Creative, Audience Segments, and Funnel Stages.
  
• Identifies platform opportunities, Trend Moments, Cultural Shifts, and Innovative Tactics that increase Awareness, stimulate Bookings, and elevate overall Revenue.
  
• Stays fully up to date with TikTok Trends, Ad Formats, Platform Updates, and Best Practices within the Nightlife, Hospitality, Luxury, and Entertainment space.
  
• Explores additional Paid Media Channels, including Meta, Snapchat, Google, and YouTube when needed, while maintaining TikTok as the primary Strategic Focus.

The Team

‘FIVERs’ are Cultured yet Chic, Confident yet Self-Effacing, and Work Hard to Play even Harder. As a FIVE Tribe Member, you'll Personify the distinct ‘Vibe at FIVE’ and apply it to create Insta-Perfect Experiences for our Guests that keeps them Coming Back for More. If you Dream of being surrounded by Like-Minded Individuals who share your Passion for Delivering Unforgettable Moments that last a Lifetime – then Look No Further and Unleash your Next-Level Potential.

Sustainable Indulgence at FIVE

FIVE curates world-class Entertainment and Luxury Living while Championing Environmental Stewardship. Driven by its core millennial base, FIVE has aligned to lead the way in ‘Sustainable Indulgence’ trailblazing next-level, high-energy Experiences within an Environmentally and Socially Responsible Framework.

An Equal Opportunity Employer

The FIVE Tribe represents over 80 nationalities across its over 2000 ‘FIVERs.’ FIVE does not discriminate and is Committed to Hiring a Diverse and Inclusive Workforce as an Equal-Opportunity Employer. Ranked regularly in the Top 10 on the Great Workplaces in the UAE list of Large Organisations, the FIVE Tribe is more than a group of people working together – it is a Family bonded by common Values and Goals, Celebrating People, Culture and Diversity.

About FIVE Hotels and Resorts

FIVE Hotels and Resorts prides itself on being Disruptively Different and Daringly Unique. Our Growing Portfolio of Lavish Destinations in the Middle East and Europe are the epitome of Glamour and Experiential Luxury, offering boundary-breaking Experiences at FIVE’s award-winning Hotels, Dining Concepts, and Immersive Nightlife Venues. As part of the Accomplished FIVE Tribe, you will be part of a group of High Achievers who Fearlessly Challenge Conventions on a Global Stage.