TikTok Growth Specialist

Waldor Leather Co. and Nutrex Labs are two fast-growing direct-to-consumer brands built around high-quality products, strong storytelling, and performance-driven content.

Nutrex Labs develops science-backed skincare products, while Waldor Leather Co. creates premium leather goods with innovative designs.

We're looking for a TikTok Growth Specialist who will take ownership of TikTok growth across both brands and help us build audiences, increase engagement, and drive organic reach at scale.

This is not a social media management role.

This is a growth role.

Your success will be measured by your ability to identify opportunities, create winning content strategies, build creator relationships, and grow our presence on TikTok.

What You'll Do

• Own TikTok growth strategy for both brands.
• Research trends, creators, formats, sounds, and emerging opportunities.
• Identify content ideas with strong viral and engagement potential.
• Create content plans and creative briefs for videographers and editors.
• Work closely with our production team to ensure content is optimized for TikTok.
• Analyze performance data and continuously improve content strategy.
• Study competitors and identify opportunities to outperform them.
• Build relationships with creators and influencers.
• Manage influencer outreach, collaborations, gifting campaigns, and partnerships.
• Stay ahead of platform changes, algorithm updates, and evolving content trends.

What We're Looking For

• Strong understanding of TikTok and short-form content.
• Deep curiosity about why content succeeds or fails.
• Ability to identify trends before they become saturated.
• Strong understanding of audience retention, hooks, watch time, and engagement.
• Excellent communication and organizational skills.
• Ability to manage multiple projects simultaneously.
• Self-motivated and comfortable taking ownership of results.
• Passion for content creation, internet culture, and social media growth.

Preferred Experience

• Experience growing a TikTok account, whether personal or professional.
• Experience working with influencers, creators, or brand partnerships.
• Experience developing content strategies.
• Familiarity with analytics and performance reporting.
• Experience in e-commerce, consumer brands, beauty, fashion, or lifestyle categories.

Who Should Apply

You may be a content creator, growth marketer, strategist, social media professional, or someone who has successfully built audiences online.

We're less interested in degrees and more interested in results.

If you're constantly studying trends, creators, content formats, and platform behavior—and naturally find yourself asking why certain videos reach millions while others don't—we'd like to hear from you.

Application Requirements

Please submit:

• Your resume.
• Links to any TikTok accounts you have managed, grown, or created.
• Examples of content, campaigns, or projects you're proud of.
• A short note answering the following:
• Which three brands are currently winning on TikTok and why?
• What is a recent TikTok trend that brands are overlooking?
• If you joined us next week, what are five TikTok content ideas you would want to test first?

Compensation

Competitive salary based on experience, capability, and demonstrated ability to drive growth.

Pay: Rs60,000.00 - Rs75,000.00 per month

Work Location: In person