TikTok Shop Specialist

Role Overview

We are seeking a results-driven TikTok Shop Specialist to manage, optimize, and grow our presence on TikTok Shop. This role focuses on driving sales through short-form video, live shopping, creator collaboration, and TikTok Shop operations while ensuring a seamless customer experience from discovery to purchase.

The ideal candidate understands TikTok culture, trends, and commerce features, and can translate content performance into measurable revenue growth.

Key Responsibilities

• Manage and optimize the TikTok Shop storefront, product listings, and collections
• Upload, maintain, and optimize product catalogs (titles, descriptions, pricing, images)
• Plan and execute TikTok Shop campaigns, promotions, and flash sales
• Collaborate with creators, affiliates, and influencers to drive TikTok Shop sales
• Coordinate and support live shopping sessions (planning, products, scripts, performance tracking)
• Work closely with content and social teams to align videos with shoppable content
• Monitor daily sales performance, conversion rates, and traffic sources
• Analyze TikTok Shop and TikTok Ads data to identify growth opportunities
• Manage order flow, returns, refunds, and customer inquiries related to TikTok Shop
• Ensure compliance with TikTok Shop policies and platform guidelines
• Stay up to date with TikTok trends, features, and e-commerce best practices

Required Skills & Qualifications

• Proven experience managing TikTok Shop or social commerce platforms
• Strong understanding of TikTok content trends and audience behavior
• Experience with e-commerce operations and online merchandising
• Data-driven mindset with ability to analyze performance metrics
• Strong organizational and project management skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, trend-driven environment

Preferred Skills

• Experience working with creators, affiliates, or influencer marketing programs
• Familiarity with TikTok Ads Manager and paid social campaigns
• Knowledge of live commerce strategies and best practices
• Experience with e-commerce platforms (Shopify, WooCommerce, etc.)
• Basic understanding of inventory management and fulfillment processes
• Experience with analytics and reporting tools

Education & Experience

• Bachelor’s degree in Marketing, E-commerce, Business, or related field (or equivalent experience)
• 1–3+ years of experience in social commerce, e-commerce, or digital marketing

Job Type: Full-time

Work Location: In person