Trade Development Executive

OBJECTIVE/ PURPOSE OF THE JOB:

The Trade Development Executive is responsible for driving excellence in in - store execution across General Trade (GT) channels, specifically focusing on Impulse, Petrol, and Small Self-Service (SSS) stores. The role excludes Modern Trade (MT) due to operational limitations and the existing capability of MT sales teams to perform quality audits independently.

KEY RESPONSIBILITIES:

1.In-Store Retail Audits (IR Audits):

•        Conduct regular audits across all GT outlets to assess compliance and execution standards.
•        Identify gaps in execution and follow up with corrective actions in coordination with the sales team.

2. Execution Specialist:

•      Drive and secure Share of Shelf (SOS) across key categories.
•      Ensure strict adherence to planograms in-store.
•       Work closely with sales teams to ensure NBL (Next Best Location) compliance.
•       Oversee and ensure consistent implementation of PICOFS (Perfect In-Store Conditions for Success) across all GT stores.

C     3. Checkout Zone Development:

•         Lead the installation and measurement of customized checkout units.
•       Drive the deployment strategy to ensure:
•       100% checkout penetration in eligible stores.
•          Creation of effective checkout hotspots to influence impulse purchases.

A     4. Asset Management Expertise:

•         Recommend the most suitable assets (e.g., chillers, freezers) for each store based on store profile and size.
•       Ensure proper placement and visibility of assets for maximum impact.
•       Maintain asset effectiveness by:
•       Ensuring cleanliness and functionality.
•       Monitoring for misuse and preventing damage.

R    5. Retail Intelligence & Market Insights:

•      Be the first point of contact for identifying new store openings within the territory.
•      Monitor and report on competitor activity, including promotions, displays, and new product placements.
•       Provide actionable insights to the sales and category teams for strategy alignment.