Trade Marketing Specialist

Career Opportunity – Trade Marketing Specialist

Our client, a well-reputed multinational FMCG firm, is seeking a dynamic and result-driven Trade Marketing Specialist for its Karachi, Lahore and Islamabad office.

If you’re passionate about brand visibility, trade marketing strategies, and in-store execution, this is your chance to join a global team and take your career to the next level!

Job Description:

Reports To: C&V Manager

Purpose

Support the C&V Manager in executing trade activation initiatives across all retail and trade channels. Responsible for asset deployment, merchandising deployment, and ensuring smooth execution of commercial objectives.

Key Responsibilities

- Plan and coordinate the deployment of trade assets (e.g., display units, POS materials, and signage) across retail and trade channels.

- Ensure timely installation and maintenance of assets in line with brand guidelines.

- Track asset inventory and manage replenishment cycles.

- Liaise with vendors and agencies for asset logistics and quality assurance.

- Develop and execute merchandising plans to maximize product visibility and sales conversion.

- Coordinate with sales teams and agencies for in-store execution.

- Monitor compliance with merchandising standards and report deviations.

- Analyze merchandising effectiveness and recommend improvements.

- Support in tracking KPIs for trade activation initiatives.

- Assist in budget monitoring and resource planning.

- Coordinate city-wise deployment plans including headcount, and stock alignment (TPOSM and PPOSM).

- Coordinate with agencies on execution plans and KPIs.

- Monitor city-wise and CR/TA/MR-wise targets and report progress.

- Ensure availability of stock, uniforms, and devices for trade activities.

- Manage daily reporting on digital portals.

- Support data integration with global systems (if any).

- Assist in preparing monthly performance reports for ours and Sales teams.

- Coordinate with Sales teams for rollout execution.

- Support alignment with Zonal Sales and CCD teams for trade activities.

- Liaise with agencies for deployment and reporting.

- Ensure uniform quality and city-wise distribution.

- Support spot/area/city identification and coordination with agencies.

Qualifications & Experience

· Preferably master’s degree or bachelor’s degree in business administration, Marketing, or related field

· 3–5 years of relevant experience (FMCG experience is a plus)

· Strong presentation and communication skills

· Ability to work effectively in cross-functional teams

Key Competencies

· Action Oriented

· Stakeholder Management

· Data Reporting & Analysis

· Planning

· Team Collaboration

· Directing Others

Female Candidates are strongly encouraged to apply

Please share your updated resume in MS Word format at jobs@hcspak.com

Note: Only shortlisted candidates will be contacted.

Job Type: Full-time

Work Location: In person