Traffic Lead

To ensure the smooth planning, prioritization, and delivery of all creative and marketing requests by managing the end-to-end pipeline across departments, optimizing resource allocation, and maintaining high standards of quality, timeliness, and alignment with business priorities.

Key Responsibilities :

Pipeline & Workflow Management

• Own and manage the centralized pipeline of all creative and marketing requests across functions
• Ensure clear visibility of all incoming, ongoing, and completed work and track progress

Prioritization & Planning

• Assess and prioritize requests based on business impact, urgency, and strategic alignment
• Align with stakeholders to manage expectations and timelines

Cross-functional Coordination

• Act as the main point of contact between requesting teams (e.g., Marketing, Product, Growth) and the creative team
• Ensure briefs are complete, clear, and actionable before work begins
• Facilitate communication to avoid delays or rework

Capacity Management

• Allocate tasks based on team capacity, skills, and deadlines
• Monitor team bandwidth and recommend adjustments when needed
• Support planning cycles (weekly/monthly) for upcoming campaigns and initiatives

Quality & Process Governance

• Ensure adherence to workflow processes, SLAs, and approval cycles
• Maintain consistency in output quality and brand alignment
• Continuously improve processes, tools, and ways of working

Reporting & Performance Tracking

• Track key metrics such as turnaround time, backlog, on-time delivery, and workload distribution
• Provide regular updates and dashboards to leadership
• Identify trends and recommend efficiency improvements

Qualifications :

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Experience:

• 4–6+ years in project management, or creative operations
• Experience working with marketing or creative teams in fast-paced environments
• Proven ability to manage multiple stakeholders and deadlines simultaneously