[UAE] Online Brand Manager- Lancôme

Hello, we’re L’Oréal,

We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As an Online Brand Manager you will be responsible of controlling the online journey of consumers and shoppers across both our DTC and e-retailer websites, drive the recruitment and conversion of the brand online and plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty. Additionally, you will adapt/enrich the brand strategy to the e-Com reality.

KEY RESPONSIBILITIES

• Adapt and enrich the brand strategy for the E-Com execution
• Responsible for the brand media campaigns & budget
• Ensure the development of an excellent user experience and customer journey on all e-commerce platforms: design & aesthetics; content; navigation; platform performance
• Work on e-retail activation plan per launch in line with marketing calendar
• Build content strategy for DTC & e-retailers engagement
• Own e-retail merchandising execution
• Own online sampling activity
• Own and run crucial CRM initiatives to generate and activate target online consumer profiles & grow brand database
• Own the Search (SEM-SEO) strategy and implementation in alignment with Digital Director
• Impulse and orchestrate Rating & Reviews on owned websites and E-Commerce platforms, as well as e-retailer platforms
• Consolidate and analyse ecommerce KPIs and media campaigns (conversion rate, traffic, bounce rate) for business insight (with E-KAM)
• Be the voice of the brands on E-Com / CRM topics
• Manage the relationship with Digital/ media agencies

KNOWLEDGE & EXPERIENCE

• Brand DNA
• E-commerce landscape and optimisation strategy
• Digital technology expertise and trend knowledge
• Media planning & KPI’s
• CRM strategy and execution

SKILLS & ABILITIES

• E-commerce performance
• Revenue & profitability
• Traffic, conversion rate & time spent
• Website & search performance
• Country adoption of online content
• CRM performance & budget
• Registered customers growth
• Interaction, conversion and retention rates
• Media campaign & budget

INTERNAL STAKEHOLDERS

• Digital Director on digital expertise development and Expert Community practices
• Close alignment on 360 product expression with PBM, RBM, SBM as part of launch execution,
• Close collaboration with local e-KAMs
• Media agency

PERSONAL COMPETENCIES

• Class online customer experience
• E-commerce activation plan and brand content
• Website service strategy, assets & guidelines
• Brand CRM strategy, assets and guidelines
• Reporting on e-commerce and digital campaign performance

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.