Veterinary Manager

Job Description

Planning and budgeting

• Responsible for thorough analysis of market opportunities, trends in marketing environment, customers, competitors, the division's resources, capabilities, weakness and historical performance and achievements.
• Setting qualitative & quantitative objectives for self and the team, describing how to achieve - the business to be generated, costs that will be incurred, capital required to execute the plan for next year (accurate forecasting).
• Guiding the salespeople how to develop their action plans (TTM, ELMS system) to ensure effective implementation of division business plan.
• Implementing the business plan, and achieving the targeted sales and profit.
• Communicate the overall division objectives, cascading down the individual objectives and targets for each medical rep. Maintain daily plan and daily report.
• Weekly and monthly meeting to review the performance, receiving market feedback, discussing the market needs, customer complaints etc.
• Ensure monitoring, guiding, coaching the team and evaluating the performance using KPI's and comparing the actual outcome with the budget.
• Modifying the action plans or even develop new action plan and taking corrective actions if it is necessary.
• Judicially use the budget to achieve the division's Sales budgets.
• Significantly contribute to the achievement of the company's business objectives.

Sales & Marketing

• Develop annual sales strategy and budgets for the Veterinary Division and set sales targets for the sales team.
• Establishes sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing / new products.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Conducts Sales Meetings regularly and review sales performance of the team.
• Formulate action plans that improve sales team productivity, customer-service standards and sales system improvements.
• Plan participations in exhibitions, conferences, seminars, VET shows & develop PR programs.
• Develop sales & market development strategies for the division to capitalize on prospective business opportunities and open New Business Channels while developing existing Business / Clients.
• Develop market analysis, identify opportunities & do investment evaluation up to implementation and final realization.
• Develop strong, professional trade relationship with important customers & strategic channel partners.

Principal Management

• Maintain and improve relationship with Principals, Customers, Suppliers and Government authorities.
• Develop in-depth understanding of principal portfolio & current AE portfolio gaps.
• Development and implementation of strategies that help in growth of principal portfolio and product penetration across channels and geographies.
• Develop marketing, sales and distribution plan in alignment with principals' objectives.
• Develop strong relationships with local and domestic principal representatives.
• Align with Principals & AE regulatory team to develop regulatory strategies.
• Maintain daily communication with principal team.
• Oversee SKU level forecasting, volume bridges to drive forecast accuracy. Effectively analyze business trends to drive forecasting process and recommendations.
• Analyzing customers' feedback comments and complains to respond accordingly.
• Conducting customer satisfaction surveys to assess customers' satisfaction level and take corrective actions.

Team Management & Motivation

• Accomplish people management objectives by recruiting, selecting, orienting and facilitating training for current / new employees.
• Communicate job expectations and plan, monitor, appraise, and review job contributions through the organization Developing appropriate key performance indicators to measure the performance.
• Partner with the Group Learning & Development team to identify training needs, formulate a training calendar that addresses identified development needs.
• Mentoring of the Sales Team with regard to Sales Calls, Orders and Collection.
• Conducting yearly appraisal for salespeople and review the goals, progress review comments and Critical incidents.

Qualifications

• Bachelor of Veterinary Science (Veterinary Sciences) from a recognised university or institution.
• MBA or Post Graduate degree / Diploma from a recognised university / institution would be desirable.

Additional Information Skills & Professional Requirements

• Knowledge of veterinary products, industry trends and key competitors in designated geography.
• Language skills - Should be fluent in English. Knowledge of Arabic and Hindi is desirable.
• Proficient in MS Office esp. Excel, Word and Power point.

Experience Requirements

• 8-10 years of relevant work experience.
• Prior experience in the region in Veterinary Sales.
• Knowledge and understanding of various brands & products in veterinary sector.

Attributes and Behaviours

• Growth and results oriented approach.
• Good analytical bent of mind and strong analysis skills.
• Strategic planning abilities.
• Strong communication skills.
• Strong Collaboration and motivation skills.
• Should be able to delegate effectively.
• Ability to remain calm under pressure.
• Should be a people's person.