VF: Senior Manager, Culture and Innovation

As the Senior Manager ( NORA ) of Culture Innovation, you will be responsible for shaping VF Corporation’s culture innovation vision and driving its execution across our portfolio of brands in North America ensuring that each initiative aligns with VF’s leadership in cultural connection, relevance, creative innovation and strategic impact. This role will serve as a unifying force, fostering collaboration among VF brands while amplifying their unique identities. With an emphasis on cultural innovator connections and relationship management, you will lead the charge in connecting and positioning VF’s brands at the forefront of culture in North America.

How You Will Make a Difference

Strategic Leadership

• Develop and execute strategies and plans for VF brands, balancing creative excellence with measurable business impact.
• Shape regional marketing strategies, leverage cultural connectivity and insights to create inspiring and engaging experiences that resonate with NORA cultural innovator communities.
• To be the lead and embedded as a genuine part of the cultural innovator community in NORA.

Creative Excellence and Cultural Relevance

• Lead with visionary thinking to push the boundaries of cultural innovation, redefining what is possible in consumer engagement and storytelling.
• Act as a cultural tastemaker for VF, gathering regional insights and shaping the future of cultural relevance in the NORA marketplace.

Relationship management

• Bring together and manage the network of our most influential cultural innovators in NORA across all brands connected to one centralized function.
• Cultivate relationships with world-class creatives and industry leaders, ensuring VF brands partner with the best in design, art, and entertainment.
• Leverage the centralized network of talent in the CI ecosystem for cross brand opportunities.

Metrics and Accountability

• Define success through cultural resonance, consumer engagement, and brand desire.
• Foster a culture of accountability and excellence, leading a high-performing team and building an environment of collaboration and creativity.

How you will do it:

• Cross-Functional Collaboration: Build strong relationships with internal and external stakeholders to seamlessly execute brand strategies and plans.
• Strategic Influence: Act as a strategic partner to individual brand teams, ensuring VF brands collectively achieve cultural leadership and innovation.
• Resource Management: Efficiently manage resources, including budgets, timelines and agencies to maximize impact while maintaining high standards.

What success looks like:

• VF brands gain a hyper connectivity and relevance in the global cultural innovator communities.
• Increased consumer engagement and brand desire across multiple VF brands.
• Industry acknowledgment of VF as a leader in culturally impactful and innovative marketing.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

A formal education in marketing, business, or related fields is helpful, but we value demonstrated expertise and career achievements above all.

What we expect you already know:

• Proven experience in relationship and brand management.

• A track record in the management of high-touch brand experiences, collaboration and ambassador marketing.

• Expertise in navigating complex, cross-functional environments to deliver world-class energy marketing.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

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  A platform to influence the direction of VF’s brands at the intersection of culture, innovation, and style.
• The opportunity to lead a dynamic cross-functional team in an environment that values creativity, community, and cultural insight.
• The chance to shape the future and cachet in the energy space with VF’s brands and a commitment to staying at the forefront of culture.

VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

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  Expertise in navigating complex, cross-functional environments to deliver world-class energy marketing.

Hiring Range:

$127,600.00 USD - $159,500.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.