Vice President, Global PR & Communications

Overview

Vice President, Global PR & Communications

Bethesda, part of the ZeniMax Media Inc. family of companies, is an award-winning creator and worldwide publisher of interactive entertainment. Titles featured under the Bethesda label include such blockbuster franchises as Starfield®, The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil Within™, Prey® and RAGE®, etc.

The Bethesda Vice President, Global PR & Communications is responsible for setting overall global PR strategy & direction for Bethesda’s games, brand reputation, and internal communications. They will build and manage a high-performing global PR team of managers and individual contributors to drive awareness and player engagement across all our titles as well as the overall comms strategy and narrative for the company brand. They will constantly optimize communication plans and execution, work cross-functionally with senior leaders across Bethesda and Xbox, and ensure alignment for our initiatives, assets, events and communication plans. This role reports into the Sr. Director of Content Communications at Xbox.

Responsibilities

Key Responsibilities

• Set and lead global narrative, PR, and communications strategy for the Bethesda brand, portfolio of games, and senior leaders
• Translate company and leadership strategy into durable communications frameworks executed globally
• Lead internal communications in partnership with executive leadership and internal comms partners
• Own brand reputation management, including crisis, labor, and proactive reputation communications
• Serve as a trusted communications advisor to executives for media moments and high-visibility events
• Partner cross-functionally with Publishing, Development, Marketing, and Xbox stakeholders
• Build, lead, and scale a global PR organization focused on impact, clarity, and accountability
• Oversee AAA communications campaigns across multiple titles and global markets
• Direct PR planning aligned with Marketing, Community, Events, and Xbox strategies
• Lead annual planning, budgeting, resource allocation, and agency partnerships
• Own external relationships with agencies, media, creators, and analysts
• Measure campaign effectiveness and continuously optimize strategy and execution
• This role will sit on both the Bethesda and the Gaming communications leadership team

Qualifications

Minimum Qualifications (Required)

• 15+ years of progressive experience in public relations and communications, including senior leadership roles within a global, matrixed organization
• 7+ years leading and developing global PR teams with direct people management responsibility
• Proven success leading large scale, global communications strategies across multiple brands or products, with direct experience advising senior executives
• Trade show and product demonstration leadership in partnership with Global Marketing, including narrative, demos, and staffing
• Demonstrated ownership of global, multi-brand or multi-product communications strategies, including executive counsel, cross org influence and reputation management
• In depth expertise leading large-scale communications campaigns, including agency oversight and budget responsibility

Preferred Skills

Preferred Qualifications

• Bachelor’s degree in communications, Journalism, Marketing, or a related field
• Experience in the video game, entertainment, media, or technology industries
• Established global media relationships across mainstream and digital platforms
• Exec level writing skills and the ability to articulate concepts, messages and strategies
• Familiarity with Bethesda franchises and player communities

Salary Range

POSITION TITLE - The typical base pay range for this position at the start of employment is expected to be between $250,000 - $375,000 per year.

ZeniMax has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time.

At ZeniMax certain roles are eligible for additional rewards, such as merit increases and discretionary bonuses. These awards are allocated based on individual performance and are not guaranteed. Benefits/perks listed here may vary depending on the nature of employment with ZeniMax and the country work location. U.S.-based employees have access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid vacation time, paid sick and mental health time, and several paid holidays, among others.

We embrace diversity, equity, and inclusion in everything we do – from recruiting for our studios, publishing and operations to fostering safe and respectful workplaces that encourage collaboration. Our culture is based on principles of respect, inclusion, and fair treatment and we welcome anyone into our family without regard to race, religion, gender identity, sexual orientation, or age.

Our diversity fuels our innovation and inspires us to create game worlds that bring us closer to the global community of players we serve.