Vice President of Marketing

Description:

As a leading provider of comprehensive digital signage solutions, Spectrio empowers clients to transform their business locations into modern, dynamic destinations for customers and employees.

Headquartered in Tampa, Florida, and serving more than 150,000 global client locations across industries including automotive, healthcare, and financial services, Spectrio consistently ranks among the fastest-growing and largest companies in the Tampa Bay area.

As part of the Tampa Bay Business Journal’s “Fast 50” and “Tampa Bay 200,” as well as being honored 11 times on the Inc. 5000. Spectrio’s digital signage software has received praise for its features and ease of use by reviewers on Capterra and G2, as well as winning multiple awards for creative content, technology, and innovation!

For more information, visit www.Spectrio.com.

Primary Objective:
The Vice President of Marketing is responsible for leading the development and execution of strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role requires a dynamic leader with deep expertise in modern marketing practices, a passion for building impactful brands, and the ability to align marketing strategies with broader business objectives.

Responsibilities include:

Strategic Leadership

• Collaborate with the executive and business teams to uncover insights that shape marketing and branding strategies for existing and new products.
• Lead development of comprehensive marketing strategies aligned with short- and long-term business goals.
• Identify and pursue opportunities for market expansion, revenue generation, and brand differentiation.
• Analyze market research, forecasts, competitive landscape, and consumer trends to translate insights into actionable strategies.

Marketing Management

• Oversee the execution of integrated marketing campaigns across digital, content, print, SEO, social media, PR, and event channels.
• Manage the development of compelling content and creative assets to clearly communicate brand value across all touchpoints.
• Lead the creation and implementation of go-to-market strategies, product positioning, and promotional campaigns.
• Evaluate campaign performance through KPIs, reporting, and optimization for improved ROI and customer engagement.

Team Leadership and Development

• Build and grow a results-driven marketing team, fostering a culture of collaboration, learning, and accountability.
• Conduct regular team meetings and performance check-ins to align objectives, provide guidance, and identify opportunities for improvement.
• Provide leadership, training, and support to ensure team members perform above expectations and develop professionally.

Budget & Resource Management

• Develop and manage the annual marketing budget, ensuring efficient resource allocation and adherence to financial goals.
• Forecast and report on marketing spend, P&L projections, and campaign ROI.
• Identify future resource and scheduling needs to support company growth and scalability.

Stakeholder Engagement & External Presence

• Serve as the marketing liaison to key internal stakeholders, providing updates on strategy, performance, and pipeline impact.
• Attend conventions, conferences, and trade shows to represent the company and oversee preparation of promotional materials and post-event analysis.
• Build and maintain strong relationships with media, PR contacts, and strategic partners to amplify brand visibility.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
• 10+ years of marketing experience, with at least 5 years in a senior leadership capacity.
• Proven success in building and executing cross-channel marketing strategies that drive growth.
• Strong understanding of digital, print, content, and social media marketing.
• Excellent leadership, communication, and decision-making skills.
• Ability to use data and analytics to measure campaign effectiveness and inform strategic direction.
• Demonstrated experience in budget planning and financial oversight.
• Proficiency in Salesforce, marketing automation platforms, CMS systems, and design software.
• Established network of media and PR relationships is a plus.
• Strong organizational and project management skills.
• Willingness to travel up to 20%.

Spectrio offers a wide range of benefits for our team members, including Medical, Dental, Vision, Paid Parental Leave, 401k, HSA, FSA, Dependent Care FSA, Short and Long Term Disability, Life Insurance, EAP, Paid Time Off, Paid Sick Time, Paid Holidays, and Education Reimbursement.

Spectrio is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category.