Video Creative Strategist

Video Creative Strategist 

Favored Live | Hybrid (Los Angeles or New York) | Full-Time

Favored Live is a leading social video commerce company driving massive awareness and sales on TikTok Shop through our creator affiliate programs and livestream shopping for brands ranging from global enterprise to founder-led startups. 

We are looking for a Video Creative Strategist who can guide creators to make irresistible, high-converting Shoppable videos for TikTok Shop at scale as well as for other social media platforms. 

What You’ll Do

• Live at the cutting edge of video trends, hooks, formats, graphics, and editing styles that are most relevant to our varied brand clients.
• Develop highly effective creative strategies for TikTok Shop short-form video that drives engagement and conversion (and can be repurposed on other platforms).
• Build briefs, scripts, and creative direction for -- and easily understood by -- UGC creators producing content for our clients.
• Guide top tier UGC creators in 1:1 sessions.
• Continually and obsessively analyze performance data to improve and optimize video content guidance for future videos.
• Explore, select the best of, and master the growing offering of AI tools that can enhance scale, lower cost and improve video.
• Act as an expert video liaison between clients, creators and Favored’s Creator Affiliate, Livestream Shopping, Post Production, Brand Partnerships and Paid Media Teams

What You Bring

• 2+ years in social video strategy, TikTok creative, or eCommerce content marketing.
• A deep understanding of UGC-style storytelling and how to guide creators to film content that feels native but sells.
• Aptitude for analyzing data (e.g. CTR, CVR, GMV, ROI) and how to translate the into actionable creative decisions.
• A finger on the pulse of TikTok culture: sounds, pacing, editing trends, and creator behavior.
• Experience working with or for brands in beauty, personal care, or fashion is a big plus.
• Excellent communication skills and a collaborative mindset — you’ll be working across creative, strategy, and client teams daily.

Why Join Favored

• Join a fast-moving, highly creative culture that values insight, experimentation, and execution.
• Work with the most innovative lifestyle brands, from global to startups.
• Hybrid flexibility — we’re based in Los Angeles and New York , with in-office collaboration for creative sessions, team planning, events, etc.
• Medical, dental, vision insurance

Salary Range: $75,000-$110,000* plus potential for stock options.

*Actual pay may vary based on factors including, but not limited to experience and performance.

Apply to favoredjobs@favored.live