VIE E-commerce Traffic Acquisition Specialist (H/F)

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Create Passionately

Craft together with joy

Excel for ultimate luxury

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

As E-commerce Traffic Acquisition Specialist, you will be responsible for driving qualified traffic to Dior.com in our key markets (Saudi Arabia, United Arab Emirates, Qatar) and maximizing ROI across all paid digital channels.

NOTE: before applying, please make sure you meet the following criteria to be eligible for this program: https://mon-vie-via.businessfrance.fr/qu-est-ce-que-le-volontariat-international

Your Impact:

Reporting to the Regional Senior E-business Manager, and working closely with the Media Manager, partner media agency and client development teams, you'll be instrumental in defining and executing performance marketing strategies to accelerate the e-commerce growth.
This role requires a strong balance of strategic thinking, analytical skills, and hands-on campaign management.

Traffic Acquisition & Strategy :

• Drive E-commerce Growth through holistic acquisition: Define and execute a comprehensive, "always-on" traffic acquisition strategy across paid channels (Search, Social, etc.) as well as organic ones (SEO, referral) with the primary objective of achieving and exceeding ambitious e-commerce sales targets. This includes identifying key growth levers and optimizing user acquisition costs to ensure sustainable e-commerce expansion.
• Elevate SEO Performance Through Collaborative Optimization: Work strategically with the content team and the agency to continuously monitor and improve SEO performance. Implement strategies to increase organic traffic, improve keyword rankings for key e-commerce terms, and drive qualified leads through optimized content.
• Strategically Increase Direct Traffic: Identify and implement innovative opportunities to significantly increase direct traffic to the e-commerce site. This includes partnering with client development team to leverage strategic CRM activations.
• Maximize Media Efficiency & ROI: In collaboration with the media team, challenge and rigorously optimize media plans to ensure optimal efficiency, return on ad spend (ROAS), and a demonstrable contribution to e-commerce revenue. This involves continuous analysis of campaign performance data, identifying areas for improvement, and driving the agency to innovate and deliver results that directly impact e-commerce success.
• Strategic Budget Allocation for E-commerce Impact: Partner closely with the Media Manager to monitor media budgets, ensuring optimal allocation across channels, markets, and specific e-commerce product categories. Prioritize investments in channels and campaigns that demonstrably drive qualified traffic, increase conversion rates, and contribute significantly to overall e-commerce profitability, aligning all activities directly with established e-commerce performance goals.
  

Performance Analysis & Insights :

• Data-Driven Traffic Acquisition Reporting: Regularly track and report on traffic acquisition performance across paid, organic, referral, and direct channels, providing in-depth analysis of key performance indicators (KPIs) and identifying actionable insights to drive e-commerce growth.
• Deliver Actionable E-commerce Traffic Performance Reviews : Present clear, concise, and data-backed performance reviews to senior stakeholders, providing strategic insights into the effectiveness of traffic acquisition in achieving e-commerce objectives. Communicate concrete findings, actionable recommendations, and forward-looking strategies that align with overarching business goals, emphasizing how traffic acquisition directly contributes to the company's bottom line.
• Champion Agency-Led A/B Testing for E-commerce Conversion Rate Optimization: Proactively collaborate with the media team and agency in the design, execution, and analysis of rigorous A/B tests on ad creatives, audience targeting, and persuasive messaging. This will optimize campaigns to measurably improve traffic quality, enhance on-site engagement, and maximize e-commerce conversion rates.

• The responsibilities outlined in this job description are subject to change based on the company's needs and ongoing projects

Hard Skills:

• Master’s degree in Digital Marketing, E-Commerce or a related field.
• Previous experience in digital marketing, performance marketing or e-commerce is a plus.
• Strong analytical skills and ability to translate data into insights.
• Proficiency with web analytics tools (Google Analytics, Looker) and campaign management platforms (Google Ada, Meta Ads Manager…)
• Solid understanding of SEO principles and best practices.
• Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively across teams.
• Highly motivated, proactive, and relentlessly results-oriented.
• Ability to thrive both independently and collaboratively within a team environment.
Fluency in English, Arabic is a plus

Soft skills that align with our values:

• EXCEL FOR ULTIMATE LUXURY : You have obsession for excellence and client experiences, and you are eager to reflect our sense of luxury fashion-beauty maison presentation on digital platforms; promoting our history, values and products in a seamless experience. You have a strong affinity in data, digital marketing alongside an extreme rigor and precision to track, analyze and adapt accordingly to the customers’ behaviors in our digital touchpoints.
• LEAD WITH AUDACITY : You demonstrate a strong long-term potential to learn both business and technical expertise for managing E-business, to evolve in the universe of Omnichannel and beyond. You take initiative and you are proactive to provide new actions that contribute to bring the Region’s E-Business agenda to the next level.
• CRAFT TOGETHER WITH JOY: You enjoy and are dedicated working collectively and in partnership with different teams to achieve a shared goal – to elevate the online purchasing experience and grow the business on Dior.com in the Region. You outstand in stakeholder management to coordinate local actions in alignment with global guidelines, and you are committed building bridges between the Region and Head Quarters.

ABOUT THE COUNTRY/MARKET:

• This role offers an exceptional opportunity to join Dior's E-Business team in the Middle East, a region experiencing rapid e-commerce growth impacting local clients shopping behavior. As the E-Commerce Traffic Acquisition Specialist, you will concentrate your efforts on the top three countries within the region (UAE, Saudi Arabia and Qatar), playing a pivotal role in accelerating E-com development within these flagship markets and hence contribute to Dior success.
• This position requires full engagement and efficient communication across regional teams based in Dubai (Media, Client development, PR…), local markets, the partner media agency and headquarter teams based in Paris.
• Joining our team in this dynamic region presents an exciting opportunity to not only apply your skills but also cultivate your entrepreneurial spirit. This role encourages a proactive mindset and offers a platform to develop your business acumen in a fast-paced and evolving market.

ABOUT THE ORGANIZATION:

• Number of employees in the office: 100
• Number of employees in the team: 5
• Name & job title of the VIE manager: Chloe LAFOLLAS, Senior E-Commerce Manager

ADDITIONAL INFORMATION :

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.

At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.

(If you require any reasonable adjustments within the application process, feel free to indicate it in your application).

Are you currently an LVMH employee ?

Please apply online directly on our internal job board: WORK @LVMH - Voices

• Your resume will be reviewed by Central Talent Development Team
• Selected Candidates will participate in interview panel where you will pitch your profile and ideas to Central E-Commerce Director, Middle East E-Commerce Team and Local/Central HR

• Entrepreneurial Spirit
• Agile way of working
• Teamwork and Collaboration
• Stakeholder Management Capacity
• Attention to Details
• Business Acumen