Web CMS Specialist

Summary

The Web CMS Specialist is responsible for optimizing the digital customer experience by managing web and app content through the CMS. This role oversees the end-to-end lifecycle of digital assets, from the creative request pipeline and landing page creation to daily troubleshooting and site maintenance. You will ensure all on-site placements and navigation elements align with brand guidelines, KPI priorities, and relevant EU/local accessibility standards. Additionally, the Specialist manages vendor relationships and maintains the accuracy of physical store location data across all digital platforms to ensure a seamless, compliant customer journey.

What You’ll Do

Essential Functions

• Oversees and manages assigned project and/or departments data, ensuring it meets predetermined contractual or policy requirements
• Conduct data entry and data management for various department projects
• Assist with the development of materials such as manuals, handbooks, presentations, diagrams, workflows, and project plans
• Work collaboratively with campaign planning, creative, analytics team assisting digital content manager with day-to-day functions
• Execute recurring content updates and creative asset deployments directly within the Content Management System (CMS) to maintain fresh and accurate website information.
• Work on weekly creative request and approval process, ensuring all digital assets are delivered on time and meet technical specifications for web publishing.
• Conduct routine weekly checks of website links, functionality, and page load performance to proactively identify and mitigate basic issues.
• Ensure all published images, videos, and marketing materials adhere to established brand guidelines, quality standards, and file optimization requirements.
• Maintain organized records and archives of weekly deployed content and completed maintenance tasks
• Execute timely and accurate updates to store location information within all necessary backend Content Management Systems (CMS).
• Monitor, update, and ensure data synchronization for store listings across critical third-party platforms, including Google Business Profile, Apple Maps, Waze, and more.
• Serve as the primary point of contact for external vendors and partners related to store location services and data feeds.
• Identify and resolve any discrepancies or issues related to store hours, addresses, or temporary closures displayed online.
• Provide clear, concise, and routine status updates (e.g., weekly) to line manager and/or relevant stakeholders regarding project progress, milestones achieved, and outstanding needs.
• Present work to appropriate audiences. Ensure support for those team members when roll-out new project or process.

What You’ll Need

Required Knowledge, Skills, Abilities

• Requires 1–2 years of proven experience maintaining and optimizing web/app CMS platforms and driving successful outcomes for digital product feature
• Ability to manage multiple projects and meet deadlines
• Excellent written and verbal communication skills
• Excellent organizational and time management skills
• Strong analytical and problem-solving skills
• Ability to work independently with excellent follow-through skills
Proficient in Microsoft Office Suite, Google Workspace, or related software

Required Education, Certifications/ Licenses, Related Experience

• Bachelor’s degree
• 1-2 years of experience in a related field
In lieu of degree, 2+ years of experience in related field will meet the education and related experience requirements listed above

Physical Job Requirements

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Medical & Prescription | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO) to use for sickness or vacation
• Dedicated training plans to ensure you are set up for success
• 401k Plan (+ 5% company match)
• Voluntary Term Life & AD&D Insurance
• Total Well-Being Program
• DailyPay, a voluntary benefit to offer employees access to their pay on their own schedule
  

Lidl US views our Corporate Social Responsibility (CSR) through a lens of actions that are Good for the Environment, Good for People, and Good for You.

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